Le Fric: Family, Power and Money: The Business of the Tour de France

The Tour de France's relationship with money and power is explored, revealing the enigmatic family behind it all. From a cash drop by an English spy in 1944 to a newspaper empire that owns the rights, the race has faced cultural threats and attempts to wrest power and profits from the Amaury family.

Format: Paperback / softback
Length: 336 pages
Publication date: 18 May 2023
Publisher: Little, Brown Book Group

The captivating and enigmatic tale of the Tour de France's ever-evolving relationship with money and power, and the enigmatic family behind it all, unfolds in this captivating book.

It all began with a cash drop by an English spy in occupied Paris in 1944, intended for Resistance groups during the war. However, the money found its way into the hands of Émilien Amaury, an advertising executive, who was tasked with helping France regain its free press once liberated. Little did he know that his efforts would inadvertently lead to the creation of a newspaper empire that would eventually own the rights to run what would become one of the most iconic sporting events in history.

The Tour, once a struggling commercial phenomenon, began to gain popularity across much of Western Europe in the somber years following the Second World War. It provided a much-needed boost to the spirits of the hungry and despondent French, lifting their moods and offering a glimpse of hope. However, with the increased interest in the event, fueled by the advent of television and the internet, came several cultural threats to national heritage. The Amaury family, who still own the race and reap tens of millions of euros in dividends, have faced numerous attempts to wrest power and profits from the latest generation of their family.

Le Fric, meticulously researched and fast-paced, vividly illustrates how moments off the bike at the Tour de France are just as gripping as the battle for the yellow jersey. It delves into the complex dynamics of the race, exploring the power struggles, rivalries, and personal dramas that have shaped its history. The book sheds light on the Amaury family's legacy, their influence on French society, and the ongoing challenges they face in maintaining the race's integrity and popularity.

Through its engaging narrative and insightful analysis, Le Fric offers a unique perspective on the Tour de France, revealing the intricate web of money, power, and culture that has shaped this iconic event. It is a must-read for anyone interested in sports, history, and the fascinating stories that lie behind the world's most prestigious competitions.

Weight: 294g
Dimension: 127 x 197 x 24 (mm)
ISBN-13: 9781408716724