Lead from the Core: The 4 Principles for Profit and Prosperity

Jay Steinfeld, Ernst & Young Entrepreneur of the Year, and the founder and CEO of Blinds.com, shares his journey in business and the "Four Es" to overcome obstacles and achieve success. The book provides actionable tactics for starting a business, avoiding early failure, scaling beyond the startup phase, and communicating with boards and investors.

Format: Hardback
Length: 256 pages
Publication date: 30 November 2021
Publisher: BenBella Books

Jay Steinfeld, Ernst & Young Entrepreneur of the Year, and the founder and CEO of Blinds.com (acquired by Home Depot), never planned to create the biggest online window blinds retailer in the world. Despite facing numerous obstacles and setbacks, Steinfeld's journey in business has been remarkable. His story includes failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers.

To build something meaningful like Steinfeld, one must go beyond mere dreaming and embrace a leadership mindset. Steinfeld's "Four Es" serve as a guiding framework that empowers individuals and organizations to overcome any obstacle and achieve success. These principles include:

Evolve: Continuously seek growth and improvement, embracing change and innovation.

Experiment: Embrace a mindset of experimentation and risk-taking, without fear of failure.

Express: Authentically express yourself and your values, fostering a culture of creativity and collaboration.

Enjoy: Embrace the journey and enjoy the process, finding joy and fulfillment in your work.

In this book, readers will not only gain valuable insights into starting and scaling a business, but also learn specific tactics to avoid early failure and communicate effectively with boards and investors. Steinfeld's storytelling approach is filled with humor and heart, making it a masterclass for leaders seeking to prevent costly business mistakes, regardless of their stage in the journey.

By applying the principles outlined in Lead from the Core, individuals and organizations can unlock their full potential and achieve remarkable success. Whether you are just starting or looking to take your company to the next level, this book provides the tools and strategies you need to succeed.

Weight: 480g
Dimension: 159 x 237 x 22 (mm)
ISBN-13: 9781953295729