Lean Startup in Large Organizations: Overcoming Resistance to Innovation

Large corporations must become more agile in implementing new products and business models. This book provides a systematic approach for implementing Lean Startup in large organizations, building on the principles of Lean Startup and adding additional practices to manage the realities of the corporate context. Examples from practice are provided, and the book complements Lean Startup methods with elements of corporate innovation practices.

Format: Hardback
Length: 134 pages
Publication date: 23 February 2022
Publisher: Taylor & Francis Ltd

The demand for large corporations to become more agile in implementing new products and business models is increasing due to the rapid pace of technology change, the blurring of industry boundaries, and the agility and resources of startups across nearly every industry segment. While many companies have begun to adopt the principles of Lean Startup to enhance their innovation efforts, most have faced limited success in doing so. While the principles of Lean Startup seem intuitive and straightforward, there are challenges to implementing them within an existing company, particularly in a manufacturing environment.

The primary requirements beyond those espoused for startups include:

Developing a business model for the new venture that not only works in the marketplace but also aligns with the constraints of the corporation.

Managing the conflicts that inevitably arise when introducing a new venture into an established business, as every business with decades of operation has well-established ways of doing things that may not fit the required pace and flexibility.

Conducting business experiments with physical goods and software offerings to test and validate new ideas.

Managing the risk of investing in new domains for executives who are accustomed to investing in areas with more clearly understood risks.

This book provides a systematic approach for implementing Lean Startup in large organizations. It builds upon the principles of Lean Startup and incorporates additional practices necessary to navigate the complexities of the corporate context. The book offers practical guidance on how to execute Lean Startup methods effectively, with examples from real-world companies that have successfully adopted these strategies. It complements Lean Startup methods with elements of corporate innovation practices developed by leading academics and practitioners.

By embracing the principles of Lean Startup and adapting them to the corporate environment, large corporations can increase their agility, adaptability, and ability to innovate in the face of rapidly changing market conditions.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032200262