Lean Startup in Large Organizations: Overcoming Resistance to Innovation

Large corporations must become more agile in implementing new products and business models. This book provides a systematic approach for implementing Lean Startup in large organizations, building on the principles of Lean Startup and adding additional practices to manage the realities of the corporate context. Examples from practice are provided, and the book complements Lean Startup methods with elements of corporate innovation practices.

Format: Paperback / softback
Length: 134 pages
Publication date: 23 February 2022
Publisher: Taylor & Francis Ltd

The demand for large corporations to become more agile in implementing new products and business models is increasing due to the rapid pace of technology change, the blurring of industry boundaries, and the agility and resources of startups across nearly every industry segment. While many companies have begun to adopt the principles of Lean Startup to enhance their innovation efforts, most have faced limited success in doing so. The challenges of implementing Lean Startup within an existing company, particularly in a manufacturing environment, are significant.

Beyond the requirements typically associated with startups, the biggest challenges for large organizations include developing a business model that not only works in the marketplace but also aligns with the constraints of the corporation. This involves managing conflicts that may arise between the current operating business and the new venture, as well as conducting business experiments with physical goods and software offerings. Additionally, executives who are accustomed to investing in more familiar domains must manage the risk of venturing into new, less understood domains.

This book provides a systematic approach for implementing Lean Startup in large organizations. It builds on the principles of Lean Startup and incorporates additional practices necessary to navigate the complexities of the corporate context. The book offers practical guidance on how to execute Lean Startup methods, with examples from successful implementations in companies across various industries. It also complements Lean Startup approaches with elements of corporate innovation practices developed by leading academics and practitioners.

By adopting a systematic and collaborative approach, large corporations can increase their agility, accelerate innovation, and remain competitive in an ever-changing business landscape.

Weight: 244g
Dimension: 196 x 233 x 19 (mm)
ISBN-13: 9781138359130