Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA

This PDMA Essentials Book provides managers with actionable insight into a select set of innovation constraints and how to best deal with them. It is written by a team of international innovation experts and presented in three parts: individual constraints, organizational constraints, and market constraints. The book offers a set of frameworks, techniques, and tools that can be immediately implemented by individuals across firms, and how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints. It is ideal for all product development professionals, including marketers, engineers, project managers, and business managers, from a broad range of industries.

Format: Hardback
Length: 208 pages
Publication date: 04 December 2018
Publisher: John Wiley & Sons Inc

This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, market, and societal constraints that guide managers in identifying specific constraints related to their innovation activities and providing them with corresponding tools and practices to overcome and leverage those constraints. Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizational Constraints, insights emerge that provide guidance on how to: identify and solve for sources of innovation constraints within the company; implement and manage virtual NPD teams; and effectively organize new service development in professional services. The last part, Market Constraints, examines how to: adapt firm capabilities to overcome constraints preventing consumers in low-end and under-resourced markets from purchasing new products; implement inclusive innovation strategies to address markets constrained by underdeveloped infrastructures; develop solutions for women and other disadvantaged market traders in emerging markets.

This book:
• Is a single comprehensive volume that covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion.
• Provides a set of proven tools and practices for overcoming and leveraging constraints in innovation.
• Is written by a team of international innovation experts with extensive experience in the field.
• Is organized into three parts: Individual Constraints, Organizational Constraints, and Market Constraints, each providing detailed insights and strategies for addressing specific constraints.
• Is designed to be accessible to managers and professionals in a variety of industries and sectors.
• Offers practical examples and case studies to illustrate the application of the principles and techniques discussed.
• Is an essential resource for anyone seeking to improve their innovation capabilities and achieve competitive advantage in today's rapidly changing business environment.

Weight: 496g
Dimension: 247 x 179 x 16 (mm)
ISBN-13: 9781119389309