Denis M. Crawford
Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of Football, Hockey and Tennis
Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of Football, Hockey and Tennis
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- More about Life and Teams of Johnny F. Bassett: Maverick Entrepreneur of Football, Hockey and Tennis
Johnny F. Bassett was a Canadian showman who challenged the orthodoxy of sports, building sporting utopias in the WFL, WHA, and USFL. He catered to the common fan, demanded fair treatment of athletes, and forced the sporting establishment to change the way it did business. This biography chronicles his life in and around professional sports.
Format: Paperback / softback
Length: 194 pages
Publication date: 30 April 2021
Publisher: McFarland & Co Inc
One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. A Canadian showman with a Barnumesque flair for spectacle, Bassett challenged the orthodoxy of sports, building sporting utopias in the fatally flawed World Football League, World Hockey Association, and United States Football League. He catered to the common fan, demanded fair treatment of athletes, and forced the sporting establishment to change the way it did business, often to his own detriment.
Drawing on archival research and interviews with Bassett's contemporaries, this comprehensive biography chronicles his life in and around professional sports: his quixotic attempt to compete with the Maple Leafs; his stunning coup in signing three members of the reigning Super Bowl champions for his WFL team; his battles with the Canadian government over American football; his audacious marketing of hockey in Alabama; and his rivalry with Donald Trump for the soul of the USFL.
Bassett's journey was marked by a relentless pursuit of success, driven by his unwavering belief in the power of sports to bring people together and transform society. Despite facing numerous obstacles and setbacks, Bassett never lost sight of his vision and continued to push the boundaries of what was possible in the world of professional sports.
In conclusion, Johnny F. Bassett's life and career are a testament to his incredible talent, determination, and passion for sports. His legacy continues to inspire sports enthusiasts and professionals alike, reminding us that the power of marketing and spectacle can be used to create a better world for all.
Weight: 334g
Dimension: 149 x 224 x 27 (mm)
ISBN-13: 9781476684321
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