Mark Bergen
Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination
Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination
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Excellent- More about Like, Comment, Subscribe: Inside YouTube's Chaotic Rise to World Domination
Discover the story of YouTube, from its inception in 2005 to its current dominance in online culture. Explore how it has entertained, educated, and changed us, and the impact it has had on the attention economy and the spread of extremism.
Format: Paperback / softback
Length: 464 pages
Publication date: 08 September 2022
Publisher: Penguin Books Ltd
The Times hailed it as "sharp and engaging," praising the website's ability to come out of nowhere and change everything. Brad Stone, the author of "The Everything Store" and "Amazon Unbound", praised the story's intricacy and craftsmanship.
Discover the story of YouTube, from its inception to its current cultural dominance. It has entertained us with cat videos, flash mobs, gaming streams, and the iconic "Charlie Bit My Finger" clip. It has educated us with makeup tutorials, DIY projects, and mouthwatering recipes. YouTube has also profoundly impacted our lives, shaping our entertainment, information, and online payment experiences.
Since its founding in 2005, YouTube has swung back and forth on a pendulum. Its emergence created a valuable platform for unique and important voices to be heard, elevating ordinary individuals to global stardom. PewDiePie, Shane Dawson, and Ryan Higa are just a few examples of the people who have become household names through their YouTube channels.
At the same time, YouTube has become a breeding ground for extremists, who use the platform to spread misinformation and propaganda, sometimes with dire consequences in the real world. The site's massive profitability has led its parent company, Google (Alphabet), to aggressively grow it into a ruthless advertising conglomerate, with little regard for its impact beyond the bottom line.
In his book "Like Comment Subscribe", Bloomberg tech journalist Mark Bergen delivers the definitive account of YouTube. He delves into the stories of the people behind the platform, shedding light on the technical marvel that upended traditional media, created stars of everyday people, and ultimately changed the world through the untamed freedom of speech.
YouTube has transformed our lives in countless ways, and its story is a fascinating journey worth exploring. Whether you're a fan of content creators, concerned about the impact of the platform, or simply curious about the history of this digital powerhouse, "Like Comment Subscribe" is a must-read for anyone interested in understanding the power of YouTube.
Weight: 564g
Dimension: 152 x 232 x 38 (mm)
ISBN-13: 9780241468289
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