Karen Mangia
Listen Up!: How to Tune In to Customers and Turn Down the Noise
Listen Up!: How to Tune In to Customers and Turn Down the Noise
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The voice of the customer is the most important source of an organization's prosperity, profits, and productivity. Listen Up!: How to Tune In to Customers and Turn Down the Noise teaches readers how to create a customer experience that is built on listening and designed for engagement. Author and Salesforce executive Karen Mangia has created a practical and comprehensive examination of how best-of-breed companies listen and respond to customer demands, creating a foundation of customer success, loyalty, and brand evolution.
Format: Hardback
Length: 192 pages
Publication date: 26 November 2020
Publisher: John Wiley & Sons Inc
The customer is the most important voice in any organization, and understanding their needs and preferences is essential for success. In her book "Listen Up!: How to Tune In to Customers and Turn Down the Noise," Salesforce executive Karen Mangia provides actionable insights on how to create a customer experience that is built on listening and designed for engagement. Mangia examines how best-of-breed companies listen and respond to customer demands, creating a foundation of customer success, loyalty, and brand evolution.
The book features discussions on various topics related to customer understanding, customer experience, and customer service. It goes beyond the traditional survey approach and offers best practices for gaining deep insights into customer behavior. The book also provides statistics and stories of companies and organizations that have successfully created a customer-centric culture.
One of the key themes of the book is the power of new questions to offer a fresh perspective on any customer, anywhere. Mangia suggests that asking powerful questions can empower customer-facing teams, including sales teams, in the current market. By asking the right questions, organizations can gain greater mindshare and market share.
The book is perfect for anyone in a leadership or management role in a customer-facing organization, including sales teams, business development leaders, and marketing professionals. It provides valuable insights and practical strategies for better engaging with the one voice that matters most: the voice of the customer.
In conclusion, "Listen Up!: How to Tune In to Customers and Turn Down the Noise" is a must-read for anyone who wants to improve their customer engagement and drive business success. By tuning in to the customer and creating a customer experience that is built on listening and engagement, organizations can gain a competitive advantage and build long-term loyalty.
Weight: 366g
Dimension: 160 x 235 x 21 (mm)
ISBN-13: 9781119723851
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