Little Book of Seoul Style: The Fashion History of the Iconic City

Seoul is East Asia's leading style capital, with a wide range of fashion traditions, designers, subcultures, and influencers. The Little Book of Seoul Style is a guide to K-fashion on the global style stage.

Format: Hardback
Length: 160 pages
Publication date: 06 June 2024
Publisher: Headline Publishing Group

Seoul is rapidly establishing itself as the fashion capital of East Asia, and Korean fashion reigns supreme. The country offers a diverse range of styles, from traditional hanbok to contemporary hallyu, understated to experimental, and streetwear to high-end couture. The Little Book of Seoul Style is a captivating guide that delves into the rich traditions, renowned designers, vibrant subcultures, and influential figures that shape K-fashion on the global style stage.

The hanbok, a traditional Korean garment, holds a special place in the hearts of Koreans. It is a symbol of the country's heritage and culture, and its elegance and simplicity make it a timeless choice for both formal and informal occasions. The hanbok has evolved over centuries, incorporating modern elements while preserving its traditional roots. Today, it is not only worn by Koreans but also by people around the world who are interested in experiencing the beauty of Korean culture.

Another notable aspect of Korean fashion is the influence of hallyu, or the Korean Wave. Hallyu has brought Korean music, movies, and television to the global stage, and its impact on fashion is undeniable. K-pop stars and their iconic styles have inspired fashion trends worldwide, with fans eagerly adopting their favorite looks. From bold and colorful outfits to streetwear-inspired looks, Korean fashion has become a trendsetter in its own right.

In addition to traditional and contemporary styles, Korean fashion also embraces streetwear. Streetwear, which originated in the United States but has gained popularity in Korea, is characterized by its casual and comfortable style. It often incorporates elements of hip-hop, skateboarding, and other urban cultures, and has become a staple of Korean fashion. Streetwear brands such as Supreme, Off-White, and Kith have gained a loyal following in Korea and beyond, and their influence can be seen in the streets of Seoul and other cities.

High-end couture is another area where Korean fashion shines. Seoul is home to many prestigious fashion houses, such as Chanel, Dior, and Gucci, which have established their presence in the country. These designers often showcase their latest collections in Seoul, attracting fashion enthusiasts from around the world. Korean couture is known for its attention to detail, intricate embroidery, and luxurious fabrics, and it has gained recognition for its innovative designs and bold statements.

Korean fashion is not only influenced by traditional and contemporary styles but also by the country's vibrant subcultures. From the hip-hop scene to the K-pop industry, each subculture has its unique style and aesthetic. Fashion enthusiasts can explore these subcultures through fashion shows, streetwear brands, and fashion magazines. For example, streetwear brands such as 88rising and Puma have collaborated with K-pop artists to create limited-edition collections that reflect the fusion of music and fashion.

In conclusion, Korean fashion is a dynamic and diverse industry that encompasses a wide range of styles, from traditional hanbok to contemporary hallyu, understated to experimental, and streetwear to high-end couture. The Little Book of Seoul Style is a valuable guide that provides insight into the traditions, designers, subcultures, and influencers that shape K-fashion on the global style stage. Whether you are a fashion enthusiast or simply interested in exploring the rich cultural heritage of Korea, this book is a must-read.

Weight: 328g
Dimension: 130 x 187 x 20 (mm)
ISBN-13: 9781802797800