PeterStewart
Live-Streaming Handbook: How to create live video for social media on your phone and desktop
Live-Streaming Handbook: How to create live video for social media on your phone and desktop
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- More about Live-Streaming Handbook: How to create live video for social media on your phone and desktop
The Live-Streaming Handbook teaches you how to present live-video shows from your phone and stream them straight to Facebook and Twitter, with tips from experienced TV and radio presenter Peter Stewart. It includes tried and tested formats, case studies, and advice on analyzing and exploiting viewer metrics to increase followers. It is invaluable to entrepreneurs, professionals, and students in journalism, public relations, marketing, and digital media.
Format: Paperback / softback
Length: 360 pages
Publication date: 04 December 2017
Publisher: Taylor & Francis Ltd
The Live-Streaming Handbook is a comprehensive guide that empowers you to present live-video shows from your phone and seamlessly stream them to Facebook and Twitter. By leveraging this book and your favorite social media apps, you can establish your very own TV station, whether for your home or workplace.
Peter Stewart, an accomplished TV and radio presenter, producer, and author, has generously shared his extensive training with you, offering insights and techniques honed by professional broadcasters. From structuring and developing compelling shows to building an effective online persona and attracting a wider audience, this book covers it all.
Packed with dozens of tried-and-tested formats for your live-video shows, along with real-world case studies showcasing how businesses and professionals are leveraging live-streaming in their brand and marketing strategies, The Live-Streaming Handbook is a treasure trove of knowledge.
Moreover, this comprehensive manual provides practical steps for utilizing popular live-streaming apps like Facebook Live and Twitter, along with nearly 80 color images that showcase live-streaming events, screenshots, and gadgets. A detailed walkthrough guides you through the process of successfully presenting and producing your live-streaming show, while advice on analyzing and maximizing viewer metrics helps you grow your followers.
Featuring over 130 quotes from expert producers of online media content and over 700 links to online case studies, articles, research, and background reading, The Live-Streaming Handbook equips you with a competitive edge in the world of online live-streaming. Whether you're an entrepreneur, professional, student, or simply a curious reader interested in exploring live-streaming at home, this book is an invaluable resource.
Weight: 782g
Dimension: 245 x 174 x 20 (mm)
ISBN-13: 9781138630055
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