Living Brands: How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability

Successful brands activate our fundamental human motives, allowing practitioners to build narratives that engage consumers at a profound human level. Living Brands uses a multidisciplinary approach to decode this language and help practitioners bring brands to life.

\n Format: Paperback / softback
\n Length: 556 pages
\n Publication date: 20 September 2018
\n Publisher: LID Publishing
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Successful brands are vibrant entities that possess the remarkable ability to tap into the very essence of life itself. By deeply embedding our fundamental human motives, the evolutionarily preserved mechanisms that have aided our survival and prosperity, these brands become alive and dynamic. Our core human desires shape the language that unites us all. Living Brands deciphers this language and empowers marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners to breathe life into their brands. Through a multidisciplinary approach encompassing client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands unravels and organizes the motives that drive our consumer behavior. This groundbreaking approach enables practitioners to craft narratives that connect with consumers on a profound, emotional level.

Living Brands is a pioneering agency that has redefined the landscape of brand development. By embracing a holistic and multidisciplinary approach, they have unlocked the secrets to creating brands that resonate with consumers on a deeper level. Their client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience are just a few of the tools they employ to gain a comprehensive understanding of the human psyche. Through this rigorous analysis, Living Brands are able to deconstruct and hierarchize the motives that underpin our consumer behavior. This invaluable insight allows practitioners to craft narratives that truly engage and connect with consumers on an emotional level.

One of the key strengths of Living Brands is their ability to bridge the gap between brands and consumers. They recognize that brands are not just products or services; they are living entities that have the power to inspire, motivate, and transform people's lives. By understanding the underlying motives that drive consumer behavior, Living Brands are able to create brand experiences that resonate with consumers on a personal and meaningful level. Whether it's through innovative advertising campaigns, engaging social media content, or immersive brand experiences, Living Brands are able to create brands that leave a lasting impression on consumers.

In today's fast-paced and ever-changing market, brands must be able to adapt and evolve to remain relevant. Living Brands understands this and works closely with their clients to ensure that their brands remain dynamic and responsive to changing consumer needs and preferences. They are constantly researching and analyzing market trends to stay ahead of the curve and provide their clients with the best possible solutions.

Living Brands is not just a company; they are a movement that is changing the way brands are created and perceived. They believe that brands have the power to create a better world and are committed to using their expertise to help brands achieve their goals. By creating brands that are alive and dynamic, Living Brands are helping to shape the future of marketing and branding.

In conclusion, successful brands are alive and dynamic entities that possess the remarkable ability to tap into the very essence of life itself. By deeply embedding our fundamental human motives, the evolutionarily preserved mechanisms that have aided our survival and prosperity, these brands become alive and dynamic. Living Brands is a pioneering agency that has redefined the landscape of brand development by embracing a holistic and multidisciplinary approach. Through their client workshops, brand communication decoding, motivational research, cultural anthropology, sociology, philosophy, psychology, cognitive science, and affective neuroscience, Living Brands are able to deconstruct and hierarchize the motives that drive our consumer behavior. By creating brands that are alive and dynamic, Living Brands are helping to shape the future of marketing and branding.

\n Weight: 724g\n
Dimension: 158 x 234 x 35 (mm)\n
ISBN-13: 9781911498797\n \n