Kilian Steiner
Loewe. 100 Jahre Designgeschichte - 100 Years Design History
Loewe. 100 Jahre Designgeschichte - 100 Years Design History
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Excellent- More about Loewe. 100 Jahre Designgeschichte - 100 Years Design History
Loewe is one of the top 10 German companies awarded for exceptional design performances. The design historian Kilian Steiner distinguishes three historical phases: the first phase (1923 to 1945) marks the build-up and destruction of the Loewe brand, the second phase (1945 to 1985) focuses on rebuilding Loewe and overcoming numerous changes, and the third period (1985 onwards) saw the rise of Loewe to an internationally renowned design brand.
Format: Hardback
Length: 200 pages
Publication date: 04 April 2023
Publisher: AVEdition
Loewe, a renowned German company, has achieved remarkable recognition in the iF ranking, securing a place among the top 10 German companies honored for exceptional design performances. As the company celebrates its 100-year anniversary, it is an opportune moment to delve into the rich history of its design. Design historian Kilian Steiner has identified three historical phases that have shaped Loewe's journey:
The first phase (1923 to 1945) marked the establishment and subsequent decline of the Loewe brand. During this period, the company faced challenges and underwent significant changes.
The second phase (1945 to 1985) witnessed the rebuilding and revival of Loewe, navigating through numerous transformations. It was a period of resilience and adaptation as the company sought to regain its prominence in the design industry.
The third period, beginning in 1985, marked the ascendancy of Loewe as an internationally renowned design brand. For the first time, the creative minds behind product and communication design who played pivotal roles in the brand's development are acknowledged and previously unknown details of Loewe's corporate history are unveiled.
From its humble beginnings in 1923 to the invention of the electronic television in 1931, Loewe has undergone a remarkable transformation. Over the years, the company has evolved into a globally operating design brand, distinguished by a unique blend of German engineering excellence, exclusive design, and sustainability.
This exceptional combination has shaped the brand culture and positioned Loewe as a symbol of luxury and craftsmanship. As we reflect on the past century of Loewe's design journey, we can appreciate the enduring legacy it has created and the continuous innovation it continues to pursue. The company's commitment to excellence and its dedication to pushing boundaries have solidified its position as a leader in the design industry.
Weight: 636g
Dimension: 240 x 170 (mm)
ISBN-13: 9783899863901
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