Logo Rewind: Trademarks of Medieval Norwich

Logo Rewind is a fascinating and inspiring source of inspiration for modern designers, providing a treasure trove of UK history, design, creativity, and the contemporary design community. It includes introductions and essays by Jens Müller and Minnie Moll and contributions from other big names in the design world, alongside UEA academics exploring the history of these cultural artefacts.

Format: Paperback / softback
Length: 200 pages
Publication date: 31 October 2023
Publisher: UEA Publishing Project

Logo Rewind is a captivating and incredibly enriching source of inspiration for modern designers, offering a treasure trove of knowledge for anyone with an interest in UK history, history students, designers, and the contemporary design community, both nationally and internationally. The book features insightful introductions and essays by Jens Müller and Minnie Moll, along with contributions from renowned figures in the design world, alongside esteemed academics from the University of East Anglia (UEA) who delve into the historical significance of these cultural artifacts. Each entry in the book is accompanied by annotations that provide details about the individual's name, occupation, location, and the year of their identification.

This remarkable book has expanded my understanding of branding in a truly fascinating way. As someone who has advised on branding and taught it for over 30 years, I was surprised to discover this captivating story that was entirely new to me. While the medieval merchants of Norwich may not have used the exact term 'brand,' they possessed an innate understanding of the power of branding. They created symbols as concise representations of their businesses, which we now recognize as logos.

The insights provided in Logo Rewind shed light on the evolution of branding over centuries and its profound impact on society. It showcases the creative and strategic ways in which individuals and organizations have used visual symbols to establish their identity, differentiate themselves from competitors, and leave a lasting impression on their audience. Whether you're a designer, historian, or simply someone with an interest in cultural heritage, this book is a must-read for anyone seeking to gain a deeper appreciation of the role of logos in shaping our world.

Weight: 300g
Dimension: 210 x 148 x 24 (mm)
ISBN-13: 9781915812155