Longshot: How Political Nobodies Took Andrew Yang National--and the New Playbook That Let Us Build a Movement

Longshot is a book about Andrew Yang's 2020 campaign for president, helmed by Zach Graumann, an entrepreneur and marketing expert. Despite the team's inexperience, Yang became a recognizable and popular political figure, outlasting several other candidates. Graumann shares the story of how Yang went from nobody to a national presence, demystifying the world of political campaigns and providing takeaways for anyone looking to break into a new industry or stand out in their current one.

Format: Hardback
Length: 208 pages
Publication date: 24 May 2022
Publisher: BenBella Books

Andrew Yang's 2020 campaign for president was a remarkable journey that saw him rise from a political nonentity to a nationally recognized figure. His campaign manager, Zach Graumann, takes readers on a tour through the ups, downs, and math of Yang's campaign, sharing the playbook his team used to navigate the attention economy. Despite the team's inexperience, they managed to outlast several prominent politicians and become a movement. Graumann's book, "Longshot," tells the story of how Yang went from nobody to a national presence, demystifying the world of political campaigns and providing valuable takeaways for anyone looking to break into a new industry or stand out in their current one. The book is for members of the Yang Gang, businesspeople, and anyone who has ever had a dream that felt bigger than they were. It reminds readers that longshots are not as long as they seem and that anything is possible with determination and a solid plan.

Introduction:
Andrew Yang's 2020 campaign for president was a remarkable journey that saw him rise from a political nonentity to a nationally recognized figure. His campaign manager, Zach Graumann, takes readers on a tour through the ups, downs, and math of Yang's campaign, sharing the playbook his team used to navigate the attention economy. Despite the team's inexperience, they managed to outlast several prominent politicians and become a movement. Graumann's book, "Longshot," tells the story of how Yang went from nobody to a national presence, demystifying the world of political campaigns and providing valuable takeaways for anyone looking to break into a new industry or stand out in their current one. The book is for members of the Yang Gang, businesspeople, and anyone who has ever had a dream that felt bigger than they were. It reminds readers that longshots are not as long as they seem and that anything is possible with determination and a solid plan.

The Campaign:
Graumann's book begins with an introduction to Andrew Yang and his vision for a Universal Basic Income (UBI). He explains how the idea of UBI came about and how it has gained popularity in recent years. Graumann then takes readers through the early stages of Yang's campaign, including his decision to run for president and the challenges he faced in getting his message out.

One of the key challenges Yang's campaign faced was the attention economy. In a world where social media and news outlets are constantly competing for attention, it was difficult for Yang to stand out. Graumann explains how the campaign used a combination of traditional and digital marketing techniques to capture the attention of voters.

One of the most effective techniques the campaign used was social media. Graumann explains how the campaign used platforms like Twitter, Instagram, and Facebook to engage with voters and share their message. They used humor, storytelling, and personal anecdotes to connect with people and make their message relatable.

Another effective technique the campaign used was grassroots organizing. Graumann explains how the campaign used volunteers and supporters to organize events and rallies in support of Yang's campaign. They used social media to recruit volunteers and to spread the word about their events.

Graumann also takes readers through the campaign's financial strategy. He explains how the campaign raised money and how they used it to support their operations. He also discusses the challenges the campaign faced in fundraising, including the fact that they were a relatively unknown candidate.

Despite the challenges, Yang's campaign managed to raise significant amounts of money and gain support from a wide range of donors. Graumann explains how the campaign used data analytics to target their fundraising efforts and how they used their supporters to spread the word about their campaign.

The Movement:
Graumann's book also takes readers through the campaign's impact on the political landscape. He explains how the campaign inspired a movement of supporters who are now working to implement UBI in their communities. He also discusses the challenges the movement faces in gaining widespread support.

One of the challenges the movement faces is the fact that UBI is a complex idea that can be difficult to explain. Graumann explains how the campaign used simple language and visuals to explain their idea and how they used storytelling to make it relatable to people.

Another challenge the movement faces is the fact that it is a political third rail. Graumann explains how the campaign avoided political polarization and how they used their message to appeal to people from all political backgrounds.

Despite these challenges, the movement for UBI has gained significant momentum in recent years. Graumann explains how the campaign's success has inspired other politicians to take up the issue and how it has led to a renewed interest in social welfare policies.

Conclusion:
In conclusion, "Longshot" is a must-read for anyone who is interested in politics, marketing, or entrepreneurship. Graumann's book provides a behind-the-scenes look at Andrew Yang's 2020 campaign for president and the movement it inspired. It demystifies the world of political campaigns and provides valuable takeaways for anyone who wants to break into a new industry or stand out in their current one. Whether you are a member of the Yang Gang, a businessperson, or just someone who has ever had a dream, this book will inspire you to believe in the power of longshots and to never give up on your goals.

Weight: 384g
Dimension: 160 x 235 x 26 (mm)
ISBN-13: 9781637740385