Look: How a Highly Influential Magazine Helped Define Mid-Twentieth-Century America

Look magazine was a significant mass-circulation publication in mid-twentieth-century America, influencing the country through powerful stories, outstanding photographs, and essays by prominent Americans. It covered the US and the world, exposing problems but believing they could be solved. It shaped Americans' beliefs and helped make America better.

Format: Hardback
Length: 408 pages
Publication date: 05 April 2022
Publisher: Potomac Books Inc

Look magazine, a renowned mass-circulation publication in American history, is explored in depth by Andrew L. Yarrow. The magazine, which had a significant impact on mid-twentieth-century America, not only told powerful and thought-provoking stories but also fostered a national conversation around a common set of ideas and ideals. Yarrow delves into the magazine's coverage of the United States and the world, showcasing stories of individuals, trends, injustices, and triumphs. It featured essays by prominent Americans such as Martin Luther King and Margaret Mead, addressing critical issues of the time while maintaining an unwavering belief in the possibility of solutions.

Published from 1937 to 1971, Look magazine reached a peak readership of approximately 35 million. It was an astute observer with a distinctive perspective on a pivotal era in U.S. history. From the aftermath of World War II and the emergence of immense prosperity to the celebration of grand achievements and the advancement of civil rights for Blacks and women, Look magazine captured the essence of a nation in transition.

As a long-gone form of journalism, Look played a crucial role in shaping Americans' beliefs and guiding the country through a period of profound social and cultural change. Its commitment to telling stories that mattered and its ability to engage readers deeply contributed to the betterment of society and reassured them that there was still room for improvement. Through its powerful narratives and insightful essays, Look magazine left a lasting legacy, reminding us of the importance of quality journalism in shaping our understanding of the world and our place in it.

Weight: 748g
Dimension: 166 x 237 x 37 (mm)
ISBN-13: 9781612349442