Loss of Control and Technology Acceptance in (Digital) Transformation: Acceptance and Design Factors of a Heuristic Model

In the context of the (digital) transformation of economy and society, the technology acceptance of the population is increasingly influenced by a perceived loss of control through new technologies.

Format: Paperback / softback
Length: 94 pages
Publication date: 09 January 2023
Publisher: Springer Fachmedien Wiesbaden

In the realm of the (digital) transformation of economy and society, the population's technology acceptance is increasingly shaped by a perceived sense of loss of control brought about by emerging technologies. This loss of control is a complex and multifaceted phenomenon, characterized by a gradual and cyclical shift in control and a multi-dimensional heuristic model that encompasses various causes and modalities.

A preliminary quantitative-empirical analysis conducted in Baden-Württemberg, based on this comprehensive model, confirms that loss of control holds a pivotal role in shaping technology acceptance. However, it is important to note that the perception of this loss varies significantly across different socio-demographic groups.

One of the key findings of the analysis is that individuals who perceive a greater loss of control tend to exhibit lower levels of technology acceptance. This correlation suggests that as people become more uncertain and anxious about their ability to maintain control over the emerging technologies, they are less likely to embrace and adopt them.

Furthermore, the analysis reveals that certain socio-demographic factors, such as age, education, income, and gender, play a significant role in shaping individuals' perceptions of loss of control and their technology acceptance. Younger individuals, for example, tend to be more receptive to new technologies and less concerned about losing control, possibly due to their greater familiarity and adaptability to digital environments. On the other hand, older individuals, who may have a stronger attachment to traditional ways of life and less experience with new technologies, may perceive a greater loss of control and be less inclined to adopt them.

Education level also influences technology acceptance, with individuals with higher levels of education generally exhibiting greater levels of technology acceptance. This may be attributed to their exposure to more advanced technologies and their ability to navigate complex digital environments. Conversely, individuals with lower levels of education may be less familiar with new technologies and may perceive a greater loss of control, leading to lower levels of technology acceptance.

Income level is another factor that contributes to the perception of loss of control and technology acceptance. Individuals with higher incomes tend to have more resources and access to advanced technologies, which can enhance their sense of control and confidence in their ability to use them effectively. Conversely, individuals with lower incomes may feel more vulnerable and dependent on technology, leading to a greater sense of loss of control and lower levels of technology acceptance.

Gender also plays a role in shaping individuals' perceptions of loss of control and technology acceptance. Studies have shown that women tend to be more concerned about privacy and security issues related to technology, which can lead to a greater sense of loss of control and lower levels of technology acceptance. Men, on the other hand, may be more confident in their ability to navigate digital environments and may perceive a lesser loss of control, leading to higher levels of technology acceptance.

In conclusion, the perception of loss of control through new technologies is a central factor influencing technology acceptance among the population. Different socio-demographic groups perceive this loss differently, with factors such as age, education, income, and gender playing a significant role in shaping their attitudes and behaviors. Understanding these factors can help policymakers and technology developers design more inclusive and user-friendly technologies that address the concerns of different groups and promote greater technology acceptance.

Weight: 150g
Dimension: 210 x 148 (mm)
ISBN-13: 9783658396602
Edition number: 1st ed. 2023