Luxury Fashion and Media Communication: Between the Material and Immaterial

Luxury Fashion and Media Communication explores the value of luxury through image and film advertisements, interviews, social media, and public and private archives, examining the ambiguity of the luxury commodity and the conflicting narratives between exclusivity and human skills.

Format: Hardback
Length: 222 pages
Publication date: 28 December 2023
Publisher: Bloomsbury Publishing PLC

Luxury Fashion and Media Communication is a comprehensive and interdisciplinary study that delves into the multifaceted realm of analyzing the value of luxury objects. Through a rich tapestry of methodologies, including image and film advertisements, interviews, social media, and public and private archives, the book offers a comprehensive exploration of the subject matter.

Regular reports on consumption in media and the prevalence of advertising on social media platforms have democratized access to luxury, allowing individuals from all corners of the world to engage with its issues and developments. However, the question remains: how is luxury communicated, and what are the profound effects it has on consumers?

To address this inquiry, an international cohort of scholars comes together to examine the material and immaterial value and meaning of luxury. They explore the intricate processes through which luxury is materialized and the channels through which it is communicated between the luxury industry and the consumer. The book takes a multi-faceted approach, examining French, Italian, and Spanish luxury brands and their communication strategies on the global market. Additionally, it includes two chapters that specifically focus on the Chinese and American markets, shedding light on the unique dynamics and nuances of these markets.

Through their meticulous examination, the authors unveil the ambiguity that permeates the luxury commodity. They delve into the contrasting narratives between the idea of exclusivity and the mass marketing of human skills. This volume serves as a valuable resource for scholars, students, and practitioners alike, providing a comprehensive and innovative intervention in the interrelated fields of luxury fashion, media, and communication. It offers a deep understanding of the value of luxury objects and the consumer behavior that is shaped by that value.

In conclusion, Luxury Fashion and Media Communication is a seminal work that sheds light on the complex dynamics of luxury communication and consumption. By employing a diverse range of methodologies and perspectives, the book provides a rich and insightful exploration of the material and immaterial value of luxury, offering valuable insights for scholars, students, and practitioners in the fields of luxury fashion, media, and communication.

Dimension: 234 x 156 (mm)
ISBN-13: 9781350291065