Luxury Fashion Brand Management: Unifying Fashion with Sustainability

This textbook provides a comprehensive understanding of fashion luxury brand management, including its origins, components, practices, global trade, and sustainable models. It covers heritage, craftsmanship, creative direction, luxury conglomerates, cultural awareness, internationalization, failure risks, revitalization, and sustainable measures. Each chapter includes industry insights, case studies, and expert interviews. It is recommended for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion, and responsible business.

Format: Hardback
Length: 248 pages
Publication date: 31 July 2023
Publisher: Taylor & Francis Ltd

This comprehensive textbook delves into the realm of fashion luxury brand management, offering students a thorough exploration of its origins, distinctive elements, current practices, global trade, and, most importantly, the integration of sustainable models into the industry. It also sheds light on the factors that lead to brand failures and provides strategies for enhancing their resilience.

The core content encompasses the heritage of luxury brands, the significance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalization, risks of failure and opportunities for revitalization, as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter incorporates a blend of industry insights, case studies, or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies demonstrate how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to engage in critical thinking and consider unique opportunities and solutions within the realm of luxury brand management, thereby acquiring knowledge and skills that will pave the way for successful careers in this field.

Presented in a truly global and holistic perspective, Luxury Fashion Brand Management and Sustainability serves as a fundamental and highly recommended textbook for advanced undergraduate and postgraduate students pursuing studies in luxury fashion management, luxury brand management, sustainable fashion, responsible business, and fashion marketing and communications. Supplementary online resources, including chapter-by-chapter PowerPoint slides and a test bank, are also available to enhance the learning experience.

Dimension: 246 x 174 (mm)
ISBN-13: 9780367643584