Luxury Marketing, Sustainability and Technology: The Future of Luxury Management

Luxury Marketing, Sustainability, and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. It offers insights into luxury growth, marketing strategies, advertising, AI, disruptive technology, and sustainability, with practical summaries and recommendations for businesses.

Format: Hardback
Length: 194 pages
Publication date: 09 June 2023
Publisher: Taylor & Francis Ltd

Luxury Marketing, Sustainability, and Technology delves into the profound impact of emerging technologies, sustainability, and relationship marketing on the future of luxury brand management. While the luxury industry continues to thrive, there is an urgent need for further research to enhance our understanding of how luxury management adapts to the dynamic landscape of marketing in the modern age. This comprehensive book offers valuable insights through a diverse array of empirical and theoretical contributions, providing a clear understanding of relationship marketing and luxury management. It explores the remarkable growth of the luxury market, examines innovative marketing strategies for luxury brands, delves into the art of advertising and communication for luxury brands, examines the role of AI and disruptive technology in luxury marketing, and examines the intersection of sustainability and pro-environmental luxury. Each chapter concludes with practical summaries and actionable recommendations for businesses seeking to excel in the luxury sector.

This book serves as a valuable resource for scholars and postgraduate researchers across various fields of luxury management and marketing, including international marketing, social media marketing, fashion management, innovation management, and sustainability. It caters to the interests of professionals seeking to stay abreast of the latest trends, strategies, and best practices in the industry.

In conclusion, Luxury Marketing, Sustainability, and Technology is a groundbreaking work that sheds light on the transformative forces shaping the future of luxury brand management. By examining the interplay between technology, sustainability, and relationship marketing, this book provides valuable insights and practical recommendations for businesses and scholars alike. As the luxury industry continues to evolve, this book will remain a crucial reference point for those seeking to thrive in this dynamic and competitive landscape.

Weight: 540g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032342917