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Massimo Airoldi

Machine Habitus: Toward a Sociology of Algorithms

Machine Habitus: Toward a Sociology of Algorithms

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With the rise of machine learning and AI technologies, society is being shaped by billions of automated systems that make algorithmic distinctions between the visible and the invisible, the relevant and the irrelevant, and the likely and the unlikely. This book develops an original sociology of algorithms as social agents, actively participating in social life, and shows how society shapes algorithmic code and how this culture in the code guides the practical behavior of the code in the culture, shaping society in turn.

Format: Paperback / softback
Length: 200 pages
Publication date: 17 December 2021
Publisher: Polity Press


The traditional notion of society being solely composed of and governed by humans is being challenged by the rapid advancements in machine learning and artificial intelligence (AI) technologies. In reality, a vast array of automated systems play a silent yet significant role in shaping the social fabric of our world. These systems, through their algorithmic decision-making processes, implicitly establish distinctions between what is visible, relevant, and likely, and what is invisible, irrelevant, and unlikely. This distinction-making extends beyond traditional platforms and permeates various aspects of social life.

In his groundbreaking book, "Machine Habitus: The Social Construction of Algorithms as Social Agents," Massimo Airoldi takes us on a fascinating journey to explore the sociological implications of algorithms. Drawing upon the insights of Pierre Bourdieu, Airoldi develops a novel sociology of algorithms as active social agents. Through a rich array of examples, he demonstrates how society actively shapes algorithmic code, and how this culture within the code influences the practical behavior of the code in society, ultimately shaping society itself.

One of the key concepts introduced in the book is the "machine habitus." This refers to the generative mechanism that operates through countless feedback loops linking humans with artificial social agents, particularly in the context of digital infrastructures and pre-digital social structures. The machine habitus shapes our interactions with these agents, influencing our perceptions, behaviors, and social relationships.

"Machine Habitus" is a must-read for students and scholars in sociology, media and cultural studies, science and technology studies, and information technology. It offers a comprehensive and insightful exploration of the growing role of algorithms and AI in our social and cultural life. The book provides valuable insights into the mechanisms by which automated systems contribute to the social construction of reality, the ethical considerations surrounding their use, and the potential implications for our future.

As we navigate the rapidly evolving landscape of technology, it is crucial to understand the societal implications of these advancements. "Machine Habitus" provides a valuable framework for analyzing and interpreting the complex relationships between humans, algorithms, and society. By exploring the sociological and cultural dimensions of algorithmic decision-making, the book offers a roadmap for navigating the challenges and opportunities that arise in the age of AI.

In conclusion, "Machine Habitus: The Social Construction of Algorithms as Social Agents" is a groundbreaking work that challenges our preconceived notions of society and technology. By providing a sociological perspective on algorithms, Airoldi offers a valuable contribution to the field of sociology and sheds light on the growing role of AI in shaping our social and cultural life. This book is a must-read for anyone interested in the intersection of technology, society, and culture.

Weight: 276g
Dimension: 216 x 138 x 22 (mm)
ISBN-13: 9781509543281

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