Made in Italy and the Luxury Market: Heritage, Sustainability and Innovation

Made in Italy is a highly significant position in the global luxury market, and this book explores the key issues in the industry, with a particular focus on sustainability. It provides an in-depth view into luxury Made in Italy, from historical roots to major forces of change and innovative entrepreneurial adaptations in the 21st century. It is written by an international pool of academics and experts and will be of interest to academics, scholars, and upper-level students across luxury management and marketing, brand management, consumer behavior, and sustainability.

Format: Hardback
Length: 290 pages
Publication date: 05 May 2023
Publisher: Taylor & Francis Ltd

Made in Italy holds a paramount position in the global luxury market, as an economic, cultural, and social phenomenon, and a textbook example of the country-of-origin effect. While in the past, luxury was conceptualized as an exclusive benefit of the few, it has now evolved into a highly diverse ecosystem, facing disruptive challenges to its identity and authenticity. Led by new customer segments, this industry is undergoing a transformative shift, presenting both opportunities and complexities.

This comprehensive book addresses the key issues in the realm of the new Made in Italy luxury, with a particular focus on sustainability. Through an analysis of diverse cases, it delves into the rich heritage, traditions, and forces of change that have shaped the industry. It situates Made in Italy within the broader global context of change, particularly emphasizing the call for sustainable manufacturing and consumption.

Written by an international panel of academics and experts in luxury brand management, the book offers a comprehensive exploration of how the industry is responding to the evolving expectations and demands of consumers to maintain a competitive edge.

This unique collection will appeal to academics, scholars, and upper-level students across various fields, including luxury management, marketing, brand management, consumer behavior, and sustainability. It provides valuable insights into the evolving landscape of the luxury industry and offers valuable perspectives for future professionals seeking to excel in this dynamic field.

Weight: 730g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032304380