Michael Farmer
Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business
Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business
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- More about Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business
Format: Paperback / softback
Length: 256 pages
Publication date: 25 May 2023
Publisher: LID Publishing
In August 2021, Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge. This book is the riveting story of Mat's journey through his transformation effort.
Dimension: 234 x 156 (mm)
ISBN-13: 9781911687641
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