Making & Marketing a Successful Art & Craft Business

Craft a Creative Business is a revised and updated edition of a must-read guide for anyone wanting to turn their hobby, craft, or art skills into a successful business. It covers identifying markets, focusing on a USP, assessing the competition, pricing, branding, legal matters, online selling, offline selling, running courses and workshops, and featuring work in the media.

Format: Paperback / softback
Length: 256 pages
Publication date: 03 August 2018
Publisher: Search Press Ltd

Craft a Creative Business is a comprehensive and indispensable guide for aspiring entrepreneurs who wish to transform their passion for hobbies, crafts, or arts into thriving enterprises. Authored by Fiona Pullen, the esteemed owner of The Sewing Directory, this revised and updated edition offers a clear and straightforward approach to setting up a small creative business. It delves into various essential aspects, providing valuable advice on identifying markets, emphasizing the significance of a unique selling point (USP), conducting thorough competition analysis, ensuring competitive pricing, and setting achievable goals.

Furthermore, the book encompasses comprehensive sections on product photography and videography, branding, and legal matters, ensuring that entrepreneurs have a solid foundation for their business endeavors.

A significant emphasis is placed on online selling, with detailed insights into markets, blogging, leveraging social media, and the crucial role of analytics and search engine optimization (SEO). Entrepreneurs are guided on how to effectively navigate these digital platforms to reach their target audience and maximize sales opportunities.

In addition to online strategies, the book also provides valuable information on offline selling techniques. It covers selling at craft fairs, trade fairs, markets, through retail outlets, running courses and workshops, and featuring work in the media. Entrepreneurs are equipped with practical tips and insights to effectively promote their products and services both online and offline.

Each chapter in Craft a Creative Business is accompanied by practical activities designed to help readers apply the lessons learned to their own businesses. Additionally, the book features insights and advice from dozens of successful business professionals, including Debbie Shore, Torie Jayne, and Laura Strutt, who share their valuable experiences and expertise.

Whether you are a skilled artist, craftsperson, or hobbyist looking to turn your passion into a profitable venture, Craft a Creative Business is an essential resource that will empower you to achieve your goals. With its comprehensive coverage, practical tips, and inspiring stories, this book provides the roadmap for success in the world of creative entrepreneurship. So, take the first step towards building your dream business and unlock the potential of your creativity with this must-read guide.

Weight: 620g
Dimension: 207 x 165 x 17 (mm)
ISBN-13: 9781782215295