Making Media: Production, Practices, and Professions

Making Media is a comprehensive textbook that explores the lived experience of media professionals across global media industries, including television, journalism, social media, advertising, and more. It features 35 authoritative essays by 53 researchers from 14 countries, designed for coursework in media production, work, management, and industries. The book covers topics such as the history of media industries, production studies, business models, global convergence, creativity, diversity, and inequality.

Format: Paperback / softback
Length: 492 pages
Publication date: 02 January 2019
Publisher: Amsterdam University Press

Making Media delves into the intricate world of media creation, shedding light on its essence and the skills required to thrive in this dynamic field. With a strong emphasis on the lived experiences of media professionals across the globe, the book offers a comprehensive exploration of the major media industries and professions, including television, journalism, social media entertainment, advertising, public relations, digital games, and music.

This meticulously curated volume features an impressive array of 35 authoritative essays penned by 53 esteemed researchers hailing from 14 countries across six continents. All of these scholars are at the forefront of media production studies, ensuring that the content presented is both timely and relevant.

The book is specifically tailored for use in academic courses focusing on media production, media work, media management, and media industries. It addresses a range of specific topics, including:

• The historical trajectory of media industries and production studies
• The evolution of production studies as a field and a research methodology
• The shifting business models, economics, and management practices in the media landscape
• The global consolidation and convergence of media industries and professions
• The emergence and significance of startups and entrepreneurship in the media sector
• The prevalence of freelancing in the digital age
• The role of creativity and innovation in shaping media content
• The emotional impact of media work on audiences and professionals
• The challenges and disparities faced by diverse individuals and communities within the media industries

In addition to its academic value, Making Media offers a unique opportunity for learners. The University of Amsterdam has an open course centered around the book, providing a comprehensive review of the key readings and debates in media production studies. This course offers a valuable platform for students to deepen their understanding of the field and engage in meaningful discussions with peers and experts.

Whether you are a student, professional, or simply interested in the world of media, Making Media is an essential resource that provides valuable insights and perspectives into the dynamic and ever-evolving media landscape.

Weight: 928g
Dimension: 241 x 174 x 29 (mm)
ISBN-13: 9789462988118
Edition number: 0