Making Posters

Designers must hone their creations to have an impact. Natalia Delgado and Scott Laserow guide how to plan, analyze, and create posters that stop viewers in their tracks, with classic and contemporary examples from around the world.

Format: Paperback / softback
Length: 240 pages
Publication date: 03 September 2020
Publisher: Bloomsbury Publishing PLC

Posters have the remarkable ability to influence and inform, making them a powerful tool in the hands of designers. In order to create posters that have the desired impact, designers must hone their craft through a thoughtful and strategic process. This article will explore the key elements that designers should consider when creating posters, with a special focus on conceptualization, analysis, and creation.

Conceptualization is the foundation of any successful poster. Designers must start by identifying the message they want to convey and the audience they are targeting. This involves conducting thorough research and gathering insights into the subject matter, as well as considering the cultural and social context in which the poster will be displayed. Once the designer has a clear understanding of the message and the audience, they can begin to develop a concept that will capture their attention and resonate with them.

Analysis is an essential step in the poster-making process. Designers must analyze the competition and the market to understand what is already out there and what is effective. This involves studying the design style, color scheme, typography, and imagery of existing posters and identifying what works and what doesn't. By analyzing the competition, designers can gain inspiration and develop their own unique style that sets their work apart.

Creation is the final stage of the poster-making process. Designers must bring their concept to life through a combination of visual elements such as images, typography, and color. This involves selecting the right images that convey the message effectively, choosing the appropriate typography that is easy to read and visually appealing, and selecting a color scheme that complements the overall design. Designers must also consider the size and format of the poster, as well as the printing and production process, to ensure that the final product is high quality and durable.

Classic and contemporary examples from around the world serve as a testament to the power of posters. From protest and propaganda posters to pop culture and Swiss style, posters have been used to convey a wide range of messages and emotions. By studying these examples, designers can gain inspiration and develop their own unique style that sets their work apart.

In conclusion, posters have the power to influence and inform, and designers must hone their craft through a thoughtful and strategic process. Conceptualization, analysis, and creation are the key elements that designers should consider when creating posters. By studying classic and contemporary examples, gaining inspiration from the competition, and developing their own unique style, designers can create posters that have the desired impact and stand out from the crowd. Whether designers need to promote the next president, advertise a brand, or create awareness of a health crisis, Making Posters provides them with the critical and practical skills to excel in one of the most widely seen forms of graphic design and make sure their work stands out from the crowd.

Weight: 826g
Dimension: 214 x 270 x 16 (mm)
ISBN-13: 9781350090156