Making the Connections: Using Internal Communication to Turn Strategy into Action: Using Internal Communication to Turn Strategy into Action

Internal communication is essential for business success, but it can be less than the sum of its parts. This book helps companies link the components of their internal communication together for a more effective result, focusing on differentiation, quality, customer service, innovation, and change management. It provides a step-by-step approach for creating best practice.

Format: Hardback
Publication date: 01 January 2021
Publisher: Taylor & Francis Ltd

Companies have long recognized the importance of effective communication with their employees, but the path to successful communication can be fraught with challenges. Internal communication, in particular, can often fall short of its potential due to the lack of cohesion between its various components. This book aims to address this issue by exploring what businesses require from their people to succeed, the obstacles that hinder effective communication, and the role of communication in bridging the gap. By linking the different elements of internal communication, companies can achieve greater coherence and effectiveness in their operations. The book delves into the various ways in which internal communication can enhance a business's differentiation, quality, customer service, innovation, and ability to manage change. It provides a comprehensive overview of the why, what, and how of internal communication, highlighting the importance of effective communication in achieving organizational goals. The book offers a step-by-step approach for creating best practices in internal communication, ensuring that businesses maximize the impact of their communication efforts.

ISBN-13: 9781138734944