Mark Easterby-Smith,Richard Thorpe,Paul R Jackson,Lena J. Jaspersen
Management and Business Research
Management and Business Research
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Excellent- More about Management and Business Research
The Sixth Edition of Research Methods in Business and Management provides students with a comprehensive overview of research and practical guidance on conducting a dissertation project or research thesis. It includes coverage of online data collection, netnography, big data, and data visualization, as well as an annotated further reading list and real-world research experiences from academics, practitioners, and students. The book is complemented by a FREE Interactive eBook and online resources.
Format: Mixed media product
Length: 464 pages
Publication date: 07 May 2018
Publisher: SAGE Publications Ltd
The Sixth Edition of this renowned textbook provides students with a comprehensive and practical guide to conducting successful and effective research in business and management. It offers a comprehensive overview of the research process, covering key concepts, methodologies, and techniques.
New to this edition is a complimentary fully integrated interactive eBook version, which enhances the learning experience by providing additional resources, such as video overviews, visual representations, and annotated further reading recommendations. Additionally, the book includes engaging accounts of real-world research experiences from academics, practitioners, and students, known as "Research in Action" textboxes. These textboxes offer practical insights and tips for conducting research successfully, and are accompanied by a "top tip" for each contributor.
To complement the textbook, the author has also developed a range of online resources, including PowerPoint slides, datasets, multiple-choice questions, e-flashcards, and links to additional online material. These resources further support students in their research endeavors and provide them with a wealth of information and tools.
Suitable for students carrying out research projects, dissertations, or theses in business and management, this textbook is an essential resource for anyone seeking to develop their research skills and knowledge. Its comprehensive coverage, practical guidance, and interactive features make it an invaluable tool for academic and professional success.
*Interactivity only available through the eBook included as part of the paperback product (ISBN 9781526446954). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
Weight: 1034g
Dimension: 243 x 194 x 21 (mm)
ISBN-13: 9781526446954
Edition number: 6 Revised edition
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