Simone Gressel,David Pauleen,Nazim Taskin
Management Decision-Making, Big Data and Analytics
Management Decision-Making, Big Data and Analytics
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This textbook explores data analytics from a managerial and organizational perspective, combining theory with practical application and featuring case studies, examples, and a 'critical incidents feature. It is suitable for management students studying business analytics and decision-making at undergraduate, postgraduate, and MBA levels.
Format: Hardback
Length: 336 pages
Publication date: 26 October 2020
Publisher: SAGE Publications Ltd
This captivating new textbook delves into the realm of data analytics, offering a comprehensive and insightful examination from a managerial and organizational standpoint. By exploring how data analytics can empower managers to make more informed and effective decisions, the book provides a valuable resource for students of business and management.
The book seamlessly blends theory with practical application, featuring engaging case studies, real-world examples, and a 'critical incidents' feature that brings these topics to life and makes them relevant to students. With chapters covering cutting-edge topics such as big data, analytics, managing emerging technologies, and addressing the ethical, security, privacy, and legal implications of data-driven decision-making, the book offers a comprehensive and up-to-date perspective on the field.
In addition to the textbook, an Instructors Manual, PowerPoint slides, and access to journal articles are provided to support educators in teaching and learning. This textbook is suitable for management students pursuing business analytics and decision-making at undergraduate, postgraduate, and MBA levels, equipping them with the skills and knowledge needed to thrive in today's data-driven world.
Weight: 734g
Dimension: 176 x 248 x 27 (mm)
ISBN-13: 9781526492012
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