Carsten Scheibye,MarkHirschey,EricBentzen
Managerial Economics
Managerial Economics
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Managerial Economics provides students with an integrative approach to understanding business and addressing managerial problems, using quantitative methods and economic analysis alongside common sense. It includes updated real company cases and examples.
Format: Paperback / softback
Length: 832 pages
Publication date: 10 February 2019
Publisher: Cengage Learning EMEA
Managerial Economics presents students with a comprehensive framework for understanding business and addressing managerial challenges. Through the integration of quantitative methods and economic analysis, the text equips learners with the skills to make informed decisions and navigate complex business environments.
One of the key strengths of Managerial Economics is its unique integrative approach. It emphasizes that important business decisions are not isolated and require collaboration across various business functions. This interdisciplinary perspective recognizes the interconnectedness of different aspects of a business, such as marketing, finance, operations, and strategy. By understanding the interdependencies between these functions, students can develop a holistic understanding of business operations and formulate effective strategies.
The 15th edition of this text further strengthens its relevance by incorporating updated real-company cases and examples. These cases provide practical insights into how economic concepts and tools can be applied to real-world organizations and management situations. By showcasing practical applications, students can better grasp the practical implications of economic theories and apply them to solve complex business problems.
In conclusion, Managerial Economics offers a comprehensive and practical approach to understanding business and addressing managerial challenges. Its unique integrative approach, coupled with updated real-company cases and examples, enables students to develop a deep understanding of economic concepts and apply them to real-world situations. Whether you are a business student, professional, or entrepreneur, this text provides valuable insights and tools that can help you succeed in today's competitive business environment.
Weight: 1390g
Dimension: 206 x 256 x 27 (mm)
ISBN-13: 9781473758353
Edition number: 15 ed
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