Managing and Leveraging Events: Business and Social Dimensions

This book explores and advances the latest concepts and developments in event management theory and practice, drawing on literature from various disciplines and offering theoretical approaches and contemporary cases from around the world. It is of interest to students and scholars in event management and related areas.

Format: Paperback / softback
Length: 164 pages
Publication date: 29 January 2024
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the latest concepts and advancements in event management theory and practice, drawing upon a vast array of event management literature and integrating theories and concepts from related disciplines. It examines the diverse challenges and opportunities associated with maximizing business and social benefits for individuals working in various roles within the event management industry, across diverse contexts. Authored by an international team of five esteemed management scholars, the book offers a multi-faceted exploration of event management and its implications, encompassing international business, event business studies, sport management, community development, and business strategy. Through a blend of theoretical frameworks and real-world case studies from around the globe, the book provides a comprehensive and insightful perspective on the field. This invaluable resource is particularly relevant to undergraduate and postgraduate students pursuing studies in event management, as well as scholars engaged in research related to social and business aspects of event management and its leverage.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032123110