Managing Cultural Joint Ventures: An Identity-Image View

This book explores the management of cultural collaborations, focusing on managing the multiple identities of venture participants and managing the diverse images and brand relationships. It provides case studies from Scandinavia, Europe, North and South America, and New Zealand and is valuable for managers, researchers, and scholars in the arts management and marketing fields.

Format: Hardback
Length: 130 pages
Publication date: 05 September 2022
Publisher: Taylor & Francis Ltd

This comprehensive book delves into two crucial aspects of managing cultural collaborations: effectively navigating the diverse identities of venture participants and skillfully managing the complex interplay of images and brand relationships. While there are numerous resources available on mergers and acquisitions in the corporate world, cultural joint ventures have received less attention, highlighting significant distinctions that require careful consideration. As cultural joint ventures gain prominence in the creative sector, driven by uncertainties in public funding, heightened competition for audiences, and an ongoing quest for innovative programming, arts organizations must grasp and manage both economic and non-economic factors.

Internal culture, identity, and brand image play pivotal roles in the successful management of cultural joint ventures. By adopting a global perspective and presenting case studies from various regions, including Scandinavia, Europe, North and South America, and New Zealand, the authors offer valuable insights into the complexities of managing cultural collaborations across borders.

From a managerial standpoint, this book is an invaluable resource for a wide range of professionals working in diverse cultural centers, as well as managers involved in collaborative efforts within the broader creative industries. It provides valuable insights and practical strategies for navigating the diverse identities of venture participants, fostering effective communication, and building strong brand relationships. Moreover, researchers and scholars in the fields of arts management and marketing will find this book a rich source of information and inspiration.

Weight: 420g
Dimension: 216 x 138 (mm)
ISBN-13: 9780367222260