Managing Events: Real Challenges, Real Outcomes

This text combines the practical and academic aspects of event management, with real-life event examples and contemporary case studies. It is divided into 4 distinct phases, each with 2 or 3 separate chapters. It discusses practical and operational elements such as project management, marketing, sponsorship deals, and risk assessment. The feature Event Ethics explores a topical issue, and the Did you know? section reveals an interesting and chapter-specific event fact. At the end of each chapter, students can revise and extend their event knowledge with the list of Chapter Summary Questions, Key Terms, and For the Classroom sections.

Format: Paperback / softback
Length: 480 pages
Publication date: 02 September 2020
Publisher: SAGE Publications Ltd

Combining the practical and academic aspects of event management, this comprehensive text presents an industry perspective, featuring real-life event examples and contemporary and relevant case studies. It serves as a valuable resource for lecturers seeking to integrate key event topics into their learning environments.

The book delves into the management process throughout the entire 'event cycle, encompassing the pre-event planning stage, on-site delivery, and the post-event stage. It is organized into four distinct phases: The Event Cycle, Before the Event, Throughout the Event, and Beyond the Event. Within each phase, there are two or three separate chapters, each with its own specific objectives.

The book addresses practical and operational elements essential for successful event management, such as project management, marketing, sponsorship deals, and risk assessment. It emphasizes the importance of these aspects both before and during the event. The final section, Beyond the Event, explores current and future event trends and issues, discussing the various career paths available in the events industry and the skills and qualifications required for success.

Each chapter profiles a person currently working in the events industry, presenting a scenario of a real-life event challenge they have faced in their work role. Additional viewpoints from a second event practitioner and academic are included, providing a holistic understanding of the topic. The final outcome is presented, showcasing how real-life situations develop and are resolved in practice within the events industry.

In addition to its comprehensive content, the book features several valuable features, including:

Event Ethics: This topical issue encourages lively discussion and fosters a deeper understanding of ethical considerations in event management.

Did you know? Section: Reveals interesting and chapter-specific event facts, adding an element of curiosity and engagement to the reading experience.

At the end of every chapter, students can revise and reinforce their understanding of the material through review questions, case studies, and discussion prompts.

Overall, this text is an essential resource for students, professionals, and anyone interested in gaining a comprehensive understanding of event management. Its practical and academic approach, combined with real-life examples and relevant case studies, makes it an invaluable tool for anyone seeking to excel in this dynamic and growing industry.

Weight: 1000g
Dimension: 190 x 246 x 32 (mm)
ISBN-13: 9781473948099