Kaled K. Hameide
Managing Fashion: A Management Perspective
Managing Fashion: A Management Perspective
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Excellent- More about Managing Fashion: A Management Perspective
The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and challenges, leading to the rise in management programs in the U.S. and Europe. Managing Fashion offers a management perspective on the fashion business, combining fashion and management, theory, and application with case studies and examples from the industry. It is a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors, as well as for special business degrees and management certificates targeting the fashion industry.
Format: Paperback / softback
Length: 260 pages
Publication date: 20 November 2020
Publisher: Taylor & Francis Inc
The fashion industry is a vast and intricate global enterprise, characterized by a multitude of organizational structures and numerous challenges. The sheer magnitude of this field has led to a recent surge in management programs in the United States and Europe, aimed at cultivating and training young managers to effectively navigate the diverse and complex challenges posed by the world.
Managing Fashion takes a unique approach to exploring the world of fashion by incorporating a management perspective. Its primary objective is to address key topics from a fashion manager's standpoint, drawing upon relevant management concepts and theories to provide a deeper and more practical understanding of the issues at hand. The book offers a well-balanced blend of fashion and management, theory and application, fostering an environment for analysis and critical thinking.
Throughout the book, discussions are supported by specially crafted case studies and real-world examples drawn from the dynamic fashion industry. This provides readers, particularly fashion students and aspiring fashion managers, with an opportunity to gain a more hands-on and practical understanding of fashion theories and challenges.
Managing Fashion serves as a fundamental text for courses in Fashion Studies, Fashion Entrepreneurship, Fashion Merchandising, as well as specialized business degrees and management certificates focused on the fashion industry. It equips readers with the knowledge and skills necessary to excel in this dynamic and ever-evolving field.
Weight: 538g
Dimension: 173 x 245 x 17 (mm)
ISBN-13: 9780815364757
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