Managing Global Strategy: Developing an Effective Strategy in International Business

This textbook provides a comprehensive guide to developing and implementing a global strategy for organizations of all sizes, covering environmental analysis, cross-cultural communication, structural considerations, leadership, and more. It is ideal for upper-level undergraduate and postgraduate students and practicing managers.

Format: Paperback / softback
Length: 170 pages
Publication date: 22 October 2020
Publisher: Taylor & Francis Ltd

This comprehensive and pragmatic textbook provides a clear and concise guide for organizations of all sizes, from Born Global start-ups to more established large companies facing challenges in managing their global expansions, to nonprofits including non-governmental organizations (NGOs) and charities. Written in a straightforward and accessible manner, this volume brings together a diverse range of tools, models, and frameworks to facilitate successful global strategy development and implementation. Key topics covered include:
1. Internal and external environmental analyses: Conducting thorough assessments of the internal and external factors that impact an organization's global operations is essential for developing an effective strategy. This includes analyzing market trends, customer preferences, competitive landscape, regulatory environment, and cultural nuances.
2. Cross-cultural communication: Effective cross-cultural communication is crucial for global organizations to succeed. This involves understanding the cultural differences and similarities between different countries and regions, as well as developing strategies to communicate effectively across cultures.
3. Structural considerations: The structure of an organization plays a significant role in its ability to execute a global strategy. This includes determining the appropriate organizational structure, such as centralized or decentralized, and developing policies and procedures that align with the global strategy.
4. Leadership and motivation: Strong leadership and motivation are essential for successful global strategy implementation. This involves setting clear goals and objectives, providing employees with the necessary training and resources, and creating a culture that fosters collaboration and innovation.
5. Foreign market entry, mergers, alliances, and acquisitions: Expanding into foreign markets can be a valuable growth strategy for organizations. This involves conducting thorough market research, identifying potential partners, and developing strategies for entering and expanding in new markets.
6. Project-based learning: The book includes an outline of a semester-long project that is designed to help students apply the concepts and principles learned in the text. The project is developed and tested by the author, providing a practical and hands-on approach to learning global strategy.
This textbook is particularly valuable for upper-level undergraduate and postgraduate students of global business, as well as practicing managers in global organizations seeking a ready reference. Instructors will also appreciate the comprehensive nature of the book, which covers all the essential aspects of global strategy development and implementation.

Key Features:

• Comprehensive coverage of global strategy development and implementation.


• Written in a straightforward and accessible manner.


• Diverse range of tools, models, and frameworks.


• Case studies and examples to illustrate practical applications.


• Outline of a semester-long project for project-based learning.


• Valuable for students, practicing managers, and instructors.

Weight: 282g
Dimension: 153 x 229 x 16 (mm)
ISBN-13: 9780367462857