Managing Hospitality Organizations: Achieving Excellence in the Guest Experience

Managing Hospitality Organizations: Achieving Excellence in the Guest Experience is a comprehensive textbook for hospitality programs, with excellent instructor support and a focus on creating unforgettable customer experiences. The Second Edition includes new coverage of technology, sustainability, sexual harassment, diversity and inclusion, and ethical leadership.

\n Format: Paperback / softback
\n Length: 576 pages
\n Publication date: 29 January 2019
\n Publisher: SAGE Publications Inc
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The service sector has emerged as a dominant force in today's economy, with even traditionally goods-oriented businesses reimagining their identity and positioning themselves as service providers. Managing Hospitality Organizations: Achieving Excellence in the Guest Experience, a comprehensive textbook for hospitality programs, offers students a comprehensive exploration of the evolving service industry. Written by Robert C. Ford and Michael C. Sturman, the book emphasizes the critical importance of prioritizing guest satisfaction and delivering exceptional customer experiences. Whether students aspire to manage a local café, a convention center, or a luxury resort hotel, they will gain valuable skills for managing the guest experience in today's highly competitive environment.

The Second Edition of this textbook has been updated to reflect the latest developments and trends in the hospitality industry. It includes expanded coverage of technology, sustainability, sexual harassment, diversity and inclusion, and ethical leadership. This ensures that students are equipped with the most relevant and up-to-date knowledge and skills to succeed in their future careers.

In addition to its academic value, Managing Hospitality Organizations: Achieving Excellence in the Guest Experience offers a wealth of instructor support. The book includes a comprehensive instructor's manual, teaching resources, and a test bank, making it easy for instructors to incorporate the textbook into their courses and facilitate effective learning. The SAGE edge online environment, which accompanies the textbook, provides a robust platform for review, study, and further exploration. It offers a wide range of free tools and resources, including study guides
guides, flashcards, and interactive quizzes, to help students deepen their understanding of the material and excel in their studies.

Whether you are an instructor looking to enhance your hospitality program or a student seeking a comprehensive textbook to prepare for a career in the service industry, Managing Hospitality Organizations: Achieving Excellence in the Guest Experience is an excellent choice. Its engaging content, practical advice, and robust instructor support make it an invaluable resource for anyone interested in pursuing a career in hospitality management.

\n Weight: 1224g\n
Dimension: 255 x 205 x 20 (mm)\n
ISBN-13: 9781544321509\n
Edition number: 2 Revised edition\n