Managing Major Sports Events: Theory and Practice

Managing Major Sports Events: Theory and Practice provides a comprehensive introduction to the principles and practical skills of running and hosting major sports events,with expanded coverage of cutting-edge topics and case studies from around the world. It is an essential textbook for sports event management and international sports management courses,and a valuable resource for researchers,practitioners,and policymakers.

Format: Paperback / softback
Length: 522 pages
Publication date: 30 November 2020
Publisher: Taylor & Francis Ltd

Managing Major Sports Events: Theory and Practice is a comprehensive guide to the principles and practical skills essential for organizing and hosting significant sporting events, encompassing the entire process from initial bid to post-event legacy and sustainability. In this extensively revised and updated new edition, the book draws upon the latest research from various disciplines, examines real-world scenarios, and emphasizes practical problem-solving abilities. It comprehensively covers all key aspects of event management, including:

Bidding, leadership, and planning: This chapter delves into the critical steps involved in securing and preparing for major sports events, such as developing bid strategies, building strong teams, and creating effective plans.

Marketing and human resource management: This chapter explores the strategies and techniques used to promote and attract participants, spectators, and sponsors to major sports events. It also discusses the management of human resources, including recruitment, training, and compensation, to ensure the success of the event.

Venues and ceremonies: This chapter focuses on selecting and configuring suitable venues for major sports events, as well as designing and executing memorable ceremonies that enhance the overall experience for participants and spectators.

Communications and technology (including social media): This chapter examines the use of technology to enhance communication and engagement with participants, spectators, and sponsors during major sports events. It also explores the role of social media in promoting and marketing events.

Functional area considerations (including sport, protocol, and event services): This chapter discusses the specific requirements and considerations for different functional areas within a major sports event, such as sport, protocol, and event services. It emphasizes the importance of coordination and collaboration among these areas to ensure the smooth running of the event.

Security and risk management: This chapter addresses the critical aspects of security and risk management in major sports events, including threat assessment, contingency planning, and emergency response. It emphasizes the importance of maintaining the safety and well-being of participants, spectators, and staff.

Games-time considerations: This chapter focuses on the logistics and operations involved in managing games and competitions during major sports events, including scheduling, officiating, and event management.

Event wrap-up and evaluation: This chapter examines the post-event evaluation and analysis of major sports events, including feedback from participants, spectators, and sponsors. It also discusses the legacy and sustainability of the event, including its impact on the local community and the environment.

Legacy and sustainability: This chapter explores the long-term impact and sustainability of major sports events, including the development of legacy projects, the promotion of social and environmental responsibility, and the integration of sustainable practices into event management.

In addition to its comprehensive coverage, this revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the realities of executing major events on an international scale.

Furthermore, this edition includes an Outlook, Trends, and Innovations section in each chapter, providing insights into the latest developments and trends in the sports event management industry. Additionally, tips from leading events professionals are included to offer valuable guidance and advice for those aspiring to pursue careers in event management.

Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners, and policymakers. Online resources, including PowerPoint slides, multiple-choice questions, and essay questions, are available to supplement the learning experience and further enhance understanding of the topics covered in the book.

Weight: 906g
Dimension: 175 x 246 x 37 (mm)
ISBN-13: 9780367345952
Edition number: 2 New edition