Managing Sustainable Luxury and Digitalization: Technology Trends and Ethical Challenges in the Swiss Luxury Watch Business

This book explores new transdisciplinary perspectives on luxury, focusing on digitally retouched and blockchain-secured luxury watches, and their implications for luxury studies and managerial practice. It integrates theoretical and empirical perspectives to advance understanding of luxury, particularly in the Swiss luxury watch context. Eight chapters address topical challenges and shifts in the luxury watch sector due to digital transformation.

Format: Hardback
Length: 144 pages
Publication date: 01 December 2023
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intriguing realm of luxury, offering fresh transdisciplinary insights into the phenomenon of digitally retouched and blockchain-secured luxury watches. By employing a cross-disciplinary approach, the book strives to enhance the readers' comprehension of luxury, focusing specifically on the Swiss luxury watch context. Through the integration of qualitative, quantitative, and archival data, the book sheds new light on recent trends in luxury, encompassing literature on aesthetics of labor, conspicuous consumption, Gestalt theory, ethical theory, functional theories of attitudes, and surveillance studies. Eight chapters guide the readers through a diverse range of topical challenges arising from the display and evolving moral perceptions of luxury, as well as the significant shifts experienced by the luxury watch sector in the face of the digital transformation impacting luxury goods and the luxury management environment.

This groundbreaking book holds immense value for academics, scholars, and upper-level students across management studies, with a particular interest in the luxury and fashion industries, luxury management, brand management, business ethics, and digital transformation. The book is preceded by a foreword by Thomaï Serdari, Associate Professor of Marketing and Luxury Studies at the Leonard N. Stern School of Business, New York University.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032501772