Managing the Digital Transformation: A Guide to Successful Organizational Change

Digitisation and digital transformation are taking place in companies and require the commitment of every company management. This book aims to help managers and entrepreneurs set up structures in their organisation to approach the digital transformation systematically. The topics covered range from the configuration of digitisation strategies and new management roles to the importance of IT infrastructures, HR management, and corporate culture. The 2nd revised and expanded edition focuses on organisational aspects, such as the role of start-ups, the design of Digital Innovation Units, and the role of the CDO. It also considers the design and management of digitisation projects and the concept of digital transformation.

Format: Hardback
Length: 213 pages
Publication date: 16 August 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Digitisation and digital transformation are not just media buzzwords; they are sweeping through companies across various industries. This transformative process impacts every aspect of an organisation, from procurement to sales, and from strategy development to organisational culture. It demands the unwavering commitment of company management, and cannot be left to individual departments or individuals. This comprehensive book is designed to assist managers and entrepreneurs in setting up structures within their organisations that enable them to approach the digital transformation systematically.

The topics covered in this book are wide-ranging and include everything from configuring digitisation strategies and creating new management roles like the Chief Digital Officer to the importance of IT infrastructures, HR management, and corporate culture as enablers of digital transformation. A simple framework serves as an orientation framework that structures management tasks and provides a clear summary of the various concepts and instruments involved.

In the 2nd revised and expanded edition, the focus shifts to organisational aspects, particularly the role of start-ups in driving digital transformation, the design of Digital Innovation Units, and the role of the CDO (Chief Digital Officer). The book also delves deeper into the design and management of digitisation projects, and further specifies and delimits the concept of digital transformation. Additionally, the book takes into account the advancing technological development that is shaping the landscape of digital transformation.

Prof. Thomas Hess, a renowned expert in the field, provides a comprehensive overview of many important aspects to consider in the digital transformation of companies. This book is a valuable resource for anyone seeking to navigate this complex and rapidly evolving landscape. Stefan Winners, Chief Digital Officer at Hubert Burda Media, praises it as "finally someone manages to systematically untangle the chaos surrounding digital transformation."

In conclusion, digitisation and digital transformation are not just trends; they are the future of business. This book provides a comprehensive guide for managers and entrepreneurs to embrace this transformation and create sustainable competitive advantage in the digital age.

Weight: 484g
Dimension: 160 x 241 x 22 (mm)
ISBN-13: 9783658384234
Edition number: 1st ed. 2022