Managing the Marketplace: Reinventing Shopping Centres in Post-War Australia

Managing the Marketplace is a book that explores the history of Australian retail developments and the social and cultural dimensions of shopping in Australia. It demonstrates how local conditions shape global retail forms and offers insights into the opportunities and challenges confronting the sector today.

Format: Paperback / softback
Length: 202 pages
Publication date: 01 February 2022
Publisher: Taylor & Francis Ltd

In the vibrant tapestry of global retail developments, Australia emerges as a pioneering nation, showcasing a unique shopping center model that has left an indelible mark on the retail landscape. Spanning the second half of the twentieth century, the shopping center emerged as a transformative force, spreading its wings from America to every corner of the world. Australia, as a fervent early adopter, embraced this phenomenon with open arms, crafting a retail model that resonated with its unique cultural and social dynamics.

Managing the Marketplace, a meticulously researched and captivating work, takes us on a journey through the history of Australian retail developments, while also delving into the intricate social and cultural dimensions of shopping in this captivating country. By situating Australian retail developments within a broader international and historical context, the book unveils the profound ways in which local conditions shape global retail forms.

A consistent theme throughout the book is the knowledge transfer from Europe and America to Australia, a dynamic exchange that played a pivotal role in shaping the Australian retail industry across the twentieth century. Through a critical examination of the strengths and weaknesses of Australian retail firms' strategies across time, and by engaging the voices of both business elites and ordinary people, the book unearths the forgotten stories of Australian retail, offering fresh insights into the opportunities and challenges that confront the sector today, both nationally and internationally.

This book appeals to a wide range of scholars and practitioners, including those passionate about retail, marketing, business history, economic geography, as well as social and cultural history. It serves as a valuable resource for anyone seeking to understand the intricate interplay between retail, society, and culture, providing a rich tapestry of insights and perspectives that will enrich our understanding of the ever-evolving retail landscape.

Weight: 338g
Dimension: 156 x 235 x 19 (mm)
ISBN-13: 9780367500559