Managing Your Band: A Guide to Artist Management

Managing Your Band: A Guide to Artist Management is a comprehensive guide for artist management in the new music industry, covering revenue streams, industry intermediaries, and the impacts of COVID-19. It includes updated information for the twenty-first-century artist and manager, with new sections and chapters on the DIY manager, live ecosystem, music publishing, social media, and analytics offered by streaming services. The instructors manual includes a sample syllabus and test questions.

Format: Hardback
Length: 312 pages
Publication date: 21 June 2021
Publisher: Rowman & Littlefield

Managing Your Band: A Guide to Artist Management is your essential resource for navigating the music industry, especially for independent artists who are taking the DIY route. Industry experts Steve Marcone and Dave Philp provide comprehensive coverage of the responsibilities and knowledge required of an artist manager and band member, focusing on generating revenue from three key revenue streams: songwriting and publishing, live performance, and recording. The book delves into the roles of various industry intermediaries, highlighting how many contemporary artists, including DIY artists, operate as their own entertainment companies. This seventh edition includes updated information for the twenty-first-century artist and manager, including crucial insights into the impact of COVID-19 on the industry. New sections and chapters include: The twenty-first-century DIY manager The live ecosystem Music publishing Social media Analytics offered by streaming services Each chapter includes learning objectives, a summary, and suggested projects for course usage. To access the free instructors manual, which includes a sample syllabus and test questions, please email textbooks@rowman.com.

Weight: 758g
Dimension: 263 x 189 x 23 (mm)
ISBN-13: 9781538155943
Edition number: Seventh Edition