Manufacturing Happy Citizens: How the Science and Industry of Happiness Control our Lives

The pursuit of happiness is now dictated by a new breed of happiness experts, supported by influential institutions and multinational corporations. This book argues that the neoliberal alliance between psychologists, economists, and self-development gurus has given rise to a new and oppressive form of government and control in which happiness has been woven into the very fabric of power.

Format: Paperback / softback
Length: 260 pages
Publication date: 28 June 2019
Publisher: Polity Press

The pursuit of happiness is a fundamental guiding force in our lives, shaping our behavior and direction. It seems that there is no escape from the relentless grip of positivity, as a new breed of so-called happiness experts emerges with their claims and recommendations. Positive psychologists, happiness economists, and self-development gurus take center stage, backed by influential institutions and multinational corporations. They offer us a blueprint for a more successful, meaningful, and healthy life, prescribing governmental policies, educational interventions, and personal changes.

However, it is essential to approach these claims with a healthy skepticism. This book aims to document the profound social impact of the science and industry of happiness, questioning the neoliberal alliance between psychologists, economists, and self-development gurus. It argues that this alliance has led to the emergence of a new and oppressive form of government and control, where happiness has become intertwined with the very fabric of power.

The pursuit of happiness has been commodified and marketed as a panacea for all our problems, leading to a culture of consumerism and superficiality. We are constantly bombarded with messages promoting happiness through material possessions, personal relationships, and self-improvement programs. However, the truth is that happiness is not a product that can be bought or sold. It is a deeply personal and subjective experience that is shaped by a myriad of factors, including our genetics, upbringing, environment, and mindset.

Moreover, the obsession with happiness can lead to a disregard for other important aspects of life, such as social justice, environmental sustainability, and personal fulfillment. We may become so focused on achieving happiness that we neglect our relationships, our work, and our communities, leading to a sense of isolation and disconnection.

The science and industry of happiness also perpetuates harmful stereotypes and biases. It often reinforces the idea that happiness is solely the result of individual effort and self-improvement, ignoring the social and economic factors that contribute to inequality and poverty. This can lead to a sense of hopelessness and frustration for those who are unable to achieve the level of happiness that is deemed desirable by society.

In conclusion, the pursuit of happiness is a fundamental aspect of human life, but it should not be treated as the ultimate goal or the sole measure of success. We need to approach happiness with a broader perspective, recognizing that it is not a product that can be bought or sold but a deeply personal and subjective experience that is shaped by a complex interplay of factors. We should also be critical of the science and industry of happiness, questioning its claims, biases, and impact on our social and political institutions. Only then can we create a more equitable and fulfilling society that values both happiness and social justice.

Weight: 310g
Dimension: 206 x 153 x 18 (mm)
ISBN-13: 9781509537891