Mapping Innovation in India’s Creative Industries: Policy, Context and Opportunities

This book provides an in-depth study of the Indian creative industries, mapping their policy landscape, sectors, and value chains. It explores the drivers and barriers for innovation and sustainability, including investment from global brands and the informal economy. It is a valuable resource for scholars, researchers, and investors interested in the Indian market.

Format: Unspecified
Length: 204 pages
Publication date: 01 December 2023
Publisher: Taylor & Francis Ltd

This groundbreaking book is the first comprehensive exploration of India's vibrant creative industries, providing a thorough mapping of the sector and its policy framework. It delves into developing and defining key concepts and terms, offering detailed case studies of specific sectors, geographic regions, and governance structures. Employing an ecosystem approach, the book focuses on strategy/policy, tangible and intangible infrastructure, and funding and investment to understand the primary drivers and barriers across nine sub-sector value chains. By tracking global brand investments into various sectors, it showcases how Indian creative industries are fostering innovation and design for social and ecological sustainability. Additionally, it delves into India's informal economy to offer valuable policy insights.

The volume holds immense appeal for scholars and researchers in public policy, business studies, and South Asian studies. It serves as a vital resource for foreign investors seeking to capitalize on one of the world's fastest-growing and stable economies.

Weight: 342g
Dimension: 156 x 235 x 21 (mm)
ISBN-13: 9781032633176