Mapping Innovation (PB)

Mapping Innovation provides a comprehensive guide to business innovation, offering a framework for discovering which type of innovation process best suits a specific problem. It helps leaders navigate the crowded innovation space and develop a strategy that will put them light years ahead of the competition.

Format: Paperback / softback
Length: 240 pages
Publication date: 20 June 2023
Publisher: McGraw-Hill Education

The vast array of books, articles, and advice available to leaders seeking solutions to complex challenges can be overwhelming. While some offer quick-fix remedies or technical explanations that may leave readers lost, others provide comprehensive insights into the greatest innovations of the past century. However, there is a new alternative in the crowded business innovation space: Mapping Innovation. This groundbreaking guide offers engaging and informative content without compromising substance or expertise. It provides a thorough background on some of the most significant innovations of the past century, detailing the processes that led to their development and transformation into world-changing products.

Business innovation expert Greg Satell guides readers through the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. Recognizing that one size does not fit all, he presents the Innovation Matrix, a framework for identifying the most appropriate type of innovation process for a specific problem. By asking the right questions and applying the right strategies, readers can develop a crystal clear model for disrupting the marketplace, scaling their efforts to propel their enterprise forward, and leveraging digital platforms to their advantage.

Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition. It provides a roadmap for navigating the complex innovation landscape and achieving sustainable growth and success in today's rapidly changing business environment. Whether you are a CEO, entrepreneur, or innovation professional, this guide will help you unlock the full potential of innovation and drive your organization to new heights of success.

Weight: 331g
ISBN-13: 9781265874681