Mario Glowik
Market Entry Strategies: Internationalization Theories, Concepts and Cases
Market Entry Strategies: Internationalization Theories, Concepts and Cases
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This third edition of Market Entry Strategies combines theoretical explanations of internationalization with real-life firm cases, focusing on readability and industry focus, with new firm cases and digital learning tools for distance learning.
Format: Paperback / softback
Length: 179 pages
Publication date: 21 September 2020
Publisher: De Gruyter
This extensively revised and updated third edition of Market Entry Strategies seamlessly blends profound explanations of internationalization theories and concepts with real-life firm cases. Drawing upon valuable feedback from previous editions, this version aims to enhance readability further. By incorporating new firm cases, such as Delivery Hero and Tesla, the book broadens its industry focus. Special emphasis is placed on developing case studies that facilitate practical application of the theoretical teachings outlined in the textbook. Furthermore, this edition's connection to digital learning tools, including charts accessible on YouTube, makes it an ideal resource for distance learning environments.
The text is organized into paragraphs for easier reading:
Internationalization theories and concepts are intricately intertwined with real-life firm cases in this extensively revised and updated third edition of Market Entry Strategies. Drawing upon valuable feedback from previous editions, the book strives to enhance readability further. By incorporating new firm cases, such as Delivery Hero and Tesla, the book broadens its industry focus. Special emphasis is placed on developing case studies that facilitate practical application of the theoretical teachings outlined in the textbook. Furthermore, this edition's connection to digital learning tools, including charts accessible on YouTube, makes it an ideal resource for distance learning environments.
The text is organized into paragraphs for easier reading:
Internationalization theories and concepts are intricately intertwined with real-life firm cases in this extensively revised and updated third edition of Market Entry Strategies. Drawing upon valuable feedback from previous editions, the book strives to enhance readability further. By incorporating new firm cases, such as Delivery Hero and Tesla, the book broadens its industry focus. Special emphasis is placed on developing case studies that facilitate practical application of the theoretical teachings outlined in the textbook. Furthermore, this edition's connection to digital learning tools, including charts accessible on YouTube, makes it an ideal resource for distance learning environments.
Weight: 462g
Dimension: 214 x 280 x 14 (mm)
ISBN-13: 9783110650679
Edition number: 3rd completely revised and updated Edition
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UK and International shipping information
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