Market Grooming: The Dark Side of AI Marketing
Market Grooming: The Dark Side of AI Marketing
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- More about Market Grooming: The Dark Side of AI Marketing
Format: Hardback
Length: 328 pages
Publication date: 11 November 2024
Publisher: Emerald Publishing Limited
Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
Weight: 610g
Dimension: 237 x 159 x 24 (mm)
ISBN-13: 9781835490020
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