Marketing 5.0: Technology for Humanity

Marketing 5.0 is a book by Philip Kotler that explains how marketers can use technology to address customers needs and make a difference in the world. It covers topics such as artificial intelligence, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech, the future of Customer Experience (CX), transmedia storytelling, the "Whatever-Whenever-Wherever" service delivery, the "Everything-As-A-Service" business model, Internet of Things and blockchain, virtual and augmented reality marketing, and corporate activism. It is perfect for traditional and digital marketers, as well as students and teachers of marketing and business.

Format: Hardback
Length: 224 pages
Publication date: 01 April 2021
Publisher: John Wiley & Sons Inc

In the realm of marketing, there exists a timeless guidebook that has stood the test of time, authored by the esteemed Philip Kotler, the pioneer of the "Four Ps of Marketing." In his latest offering, "Marketing 5.0," Kotler delves into the profound ways in which marketers can harness the power of technology to meet the ever-evolving needs of customers and make a meaningful impact on the world.

In a world where marketers are navigating the treacherous waters of digital transformation and the shifting dynamics of customer behavior, this book emerges as a beacon of hope, offering a roadmap for integrating technological advancements with the dramatic shifts in consumer behavior that have taken place over the past decade.

Following the successful pattern established in his bestselling "Marketing X.0" series, Kotler presents a comprehensive exploration of the key topics essential to understanding modern marketing. These include:

Artificial Intelligence for Marketing Automation: As artificial intelligence continues to revolutionize the marketing landscape, Kotler offers insightful recommendations on how marketers can leverage this powerful tool to automate repetitive tasks, enhance customer engagement, and drive sales.

Agile Marketing: In a fast-paced and ever-changing business environment, agility is the key to success. Kotler explores the principles of agile marketing, which emphasize flexibility, adaptability, and continuous improvement, enabling marketers to respond quickly to market changes and deliver exceptional customer experiences.

"Segments of One" Marketing: In a world where personalization is paramount, Kotler introduces the concept of "segments of one," where marketers focus on individual customers and tailor their marketing strategies to meet their unique needs and preferences. This approach leads to deeper customer engagement and increased loyalty.

Contextual Technology: With the rise of the Internet of Things (IoT) and blockchain, marketers have access to a wealth of data and insights that can help them understand their customers better. Kotler discusses the importance of contextual technology in marketing, including how it can be used to create personalized experiences, optimize marketing campaigns, and enhance customer loyalty.

Facial Recognition and Voice Tech for Marketing: In the age of digital communication, facial recognition and voice tech have become powerful tools for marketers. Kotler explores how these technologies can be used to enhance customer experiences, personalize marketing messages, and drive sales.

The Future of Customer Experience (CX): Customer experience has become the driving force behind business success. Kotler offers a comprehensive examination of the future of CX, including how marketers can create seamless and personalized experiences, leverage data and analytics to improve customer insights, and build strong customer relationships.

Transmedia Storytelling: In a world where consumers are inundated with information, transmedia storytelling has emerged as a powerful tool for marketers. Kotler explores how marketers can use storytelling across multiple platforms to engage customers, build brand awareness, and drive sales.

The "Whatever-Whenever-Wherever" Service Delivery: With the rise of mobile devices and the internet, customers expect seamless and convenient service delivery. Kotler discusses the "whatever-whenever-wherever" service delivery model, which emphasizes the importance of providing customers with a seamless and personalized experience across all channels.

"Everything-As-A-Service" Business Model: In a world where subscription-based models are gaining popularity, Kotler explores the "everything-as-a-service" business model, which emphasizes the provision of a wide range of products and services on a subscription basis. This approach leads to increased customer loyalty, recurring revenue, and cost savings for businesses.

Internet of Things and Blockchain for Marketing: The Internet of Things (IoT) and blockchain have the potential to transform the marketing landscape. Kotler discusses how marketers can leverage these technologies to create new business models, enhance customer experiences, and drive innovation.

Virtual and Augmented Reality Marketing: Virtual and augmented reality have become increasingly popular in recent years, offering marketers new ways to engage customers and create immersive experiences. Kotler explores how these technologies can be used to enhance customer experiences, drive sales, and build brand awareness.

Corporate Activism: In a world where consumers are increasingly concerned about social and environmental issues, corporate activism has emerged as a powerful tool for marketers. Kotler discusses how marketers can use their brand to advocate for social and environmental causes, build trust with customers, and drive positive change in the world.

Marketing 5.0 is a must-read for traditional and digital marketers, as well as students and teachers of marketing and business. It reinvigorates the field of marketing with actionable recommendations and unique insights, equipping marketers with the tools they need to succeed in the ever-evolving marketing landscape.

In conclusion, "Marketing 5.0" by Philip Kotler is a seminal work that offers a comprehensive and actionable guide for marketers seeking to harness the power of technology to meet the ever-evolving needs of customers and make a meaningful impact on the world. By exploring the key topics essential to modern marketing, including artificial intelligence, agile marketing, "segments of one" marketing, contextual technology, facial recognition and voice tech, the future of customer experience, transmedia storytelling, the "whatever-whenever-wherever" service delivery model, the "everything-as-a-service" business model, the Internet of Things and blockchain, virtual and augmented reality marketing, and corporate activism, Kotler provides marketers with the tools they need to thrive in the digital age. Whether you are a seasoned marketer or just starting your journey, this book is a valuable resource that will help you navigate the complexities of the marketing landscape and achieve success in your endeavors.

Weight: 410g
Dimension: 162 x 237 x 24 (mm)
ISBN-13: 9781119668510