Marketing

Pride/Ferrell's MARKETING, 21st Edition, provides an engaging approach to understanding marketing principles and practical applications, with examples of the latest trends, such as social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing during transition.

Format: Paperback / softback
Length: 792 pages
Publication date: 24 January 2024
Publisher: Cengage Learning, Inc

Pride/Ferrell's MARKETING, 21st Edition, takes an engaging approach to understanding marketing principles and practical applications by showcasing examples of the latest marketing trends, including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing during transition. This comprehensive textbook offers expanded coverage of crucial topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling, and marketing analytics. By delving into these areas, readers gain a deeper understanding of the dynamic and ever-evolving business environment, equipping them with the skills and knowledge needed to succeed in today's competitive marketplace.

Expanded Coverage of Important Topics:
The textbook provides comprehensive coverage of various important marketing topics, ensuring that readers have a thorough understanding of the field. These topics include business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling, and marketing analytics. By delving into these areas, readers gain a deeper insight into the complex dynamics and strategies that shape modern marketing practices.

Engaging Approach:
Pride/Ferrell's MARKETING adopts an engaging and accessible writing style, making it easy for students to understand complex marketing concepts and theories. The textbook uses real-world examples, case studies, and practical applications to illustrate key marketing principles, making it relatable and applicable to students' lives. This approach helps students to engage with the material and develop a deeper understanding of marketing's role in today's business world.

Latest Marketing Trends:
The textbook incorporates examples of the latest marketing trends, such as social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing during transition. These trends reflect the changing landscape of the marketing industry and provide students with a glimpse into the emerging practices and strategies that are driving success in today's business world. By staying up-to-date with these trends, students can position themselves as future leaders in the marketing field.

Enhanced Understanding of Today's Competitive Business Environment:
The textbook's expanded coverage of important topics enhances readers' understanding of the competitive business environment. By examining the various marketing channels, supply-chain management, and retailing practices, students gain a comprehensive view of the challenges and opportunities that businesses face in today's market. This understanding helps students develop critical thinking skills and make informed decisions in their future careers.

Conclusion:
Pride/Ferrell's MARKETING, 21st Edition, is an excellent resource for students studying marketing or related fields. Its engaging approach, expanded coverage of important topics, and examples of the latest marketing trends make it an invaluable tool for developing a comprehensive understanding of marketing principles and practical applications. By incorporating real-world examples and practical applications, the textbook helps students to connect with the material and apply their knowledge in real-world situations. Whether you are a business student, marketing professional, or aspiring entrepreneur, this textbook is a must-have for anyone seeking to excel in the field of marketing.

Weight: 1497g
ISBN-13: 9780357984260
Edition number: 21 ed