Marketing Analysis in Sport Business: Global Perspectives

Marketing Analysis in Sport Business is a book that explores sport marketing analytics, which is essential for successful sport business. It demonstrates how rigorous analytical procedures can develop effective, evidence-based marketing practices that reflect consumer needs. The book offers insight from a variety of cultural contexts and perspectives on the global sport industry and is written by a team of authors from 15 countries.

Format: Paperback / softback
Length: 306 pages
Publication date: 29 January 2024
Publisher: Taylor & Francis Ltd

Marketing Analysis in Sport Business is a comprehensive and essential guide to understanding the complex world of sport marketing analytics. In today's dynamic and ever-evolving sport business landscape, it is crucial to have a deep understanding of consumer behavior and preferences in order to succeed. This book provides a comprehensive framework for developing effective marketing strategies that resonate with consumers and drive business growth.

The book begins by exploring the fundamental principles of marketing analysis in the sport industry. It emphasizes the importance of data-driven decision-making and the use of rigorous analytical techniques to identify trends, patterns, and insights that can inform marketing strategies. The authors then delve into the various aspects of sport marketing analytics, including digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants.

Each chapter is packed with practical examples and case studies that illustrate the application of marketing analytics in real-world situations. The book features cutting-edge research from leading experts in the field, providing readers with a wealth of knowledge and insights. The authors draw on their extensive experience and expertise to offer practical advice and strategies for sport marketers, managers, and policymakers.

One of the key strengths of Marketing Analysis in Sport Business is its international perspective. The book is written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela. This diverse range of perspectives and cultural contexts adds depth and richness to the analysis, providing new insights into the global sport industry.

The book is particularly relevant for advanced students, researchers, and professionals working in sport business and management, sport development, marketing, strategic management, or international business. It offers a comprehensive and up-to-date understanding of the latest trends and developments in sport marketing analytics, and provides valuable insights and tools for those seeking to advance their careers in the sport industry.

In conclusion, Marketing Analysis in Sport Business is a must-read for anyone interested in understanding the complex world of sport marketing analytics. It provides a comprehensive framework for developing effective marketing strategies that resonate with consumers and drive business growth. With its international perspective, practical examples, and cutting-edge research, this book is an invaluable resource for advanced students, researchers, and professionals in the sport industry.

Weight: 600g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032298764