Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations is a comprehensive textbook covering destination management and marketing, including new chapters on sustainability, resident well-being, crisis management, and performance measurement. It is updated to include international case examples and contemporary topics, and is written by an experienced author for students and industry practitioners.

Format: Paperback / softback
Length: 970 pages
Publication date: 31 July 2023
Publisher: Taylor & Francis Ltd

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It delves into the intricate planning, implementation, and evaluation of destination management, as well as the operations and management of destination management organizations (DMOs). The book explores the strategies employed by DMOs to conduct their business, identify significant opportunities, and overcome challenges in the competitive global leisure and business travel markets.

Since the second edition of this book was published in 2018, a lot has changed. The COVID-19 pandemic, which was unforeseen at the time, has wreaked havoc on destinations and DMOs. The third edition includes extensive materials on the COVID-19 impacts and recovery efforts.

This third edition has been updated to include:

Four new chapters: Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”

New and updated international case examples to showcase practical realities and approaches to managing diverse destinations across the globe

Coverage of contemporary topics such as COVID-19, social responsibility, the metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others

A significantly improved illustration program

Keyword lists

Illustrated in full color and designed with features to encourage reflection on key themes, stimulate critical thinking, and demonstrate theory in practice. Written by an author with extensive industry experience, university teaching, and professional training.

Weight: 2190g
Dimension: 176 x 246 x 62 (mm)
ISBN-13: 9781032380698
Edition number: 3 ed