John Egan
Marketing Communications
Marketing Communications
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Marketing Communications is a widely used textbook that provides an introduction to marketing communications tools, theories, and strategies. The fourth edition includes updates on the impact of the Covid-19 pandemic, new case studies, and coverage of timely topics such as online retailers, social media networks, and marketing ethics. It is essential reading for students studying marketing communications or related topics.
Format: Paperback / softback
Length: 432 pages
Publication date: 23 December 2022
Publisher: SAGE Publications Ltd
Marketing Communications is a widely acclaimed textbook that provides students with an accessible and comprehensive introduction to a range of marketing communication tools, theories, and strategies. In its fourth edition, this text has been updated to reflect the impact of the COVID-19 pandemic on the marketing and advertising industries. It includes new case studies from renowned companies and brands such as Amazon, Burger King, Facebook, and John Lewis, showcasing the latest practices and trends in the field. Additionally, it addresses timely topics such as online retailers, social media networks (including TikTok), social media influencers, and marketing ethics, ensuring that students are well-prepared for the challenges and opportunities of the modern marketing landscape.
As a professor of marketing at Regents University, London, John Egan brings extensive expertise and experience to the textbook. His clear and concise writing style makes complex concepts accessible to students, while his extensive research and insights provide valuable perspectives on the latest marketing trends and practices.
Whether you are a marketing student seeking to gain a comprehensive understanding of the field or a professional looking to enhance your skills and knowledge, Marketing Communications is an essential resource. Its comprehensive coverage, up-to-date information, and engaging writing style make it a valuable tool for anyone interested in marketing communications or a related field.
Weight: 930g
Dimension: 246 x 189 (mm)
ISBN-13: 9781529781212
Edition number: 4 Revised edition
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